BroadLogic Named "Cool Vendor" by Leading Analyst Firm.

Vendors Selected for the "Cool Vendor Report" Are Innovative, Impactful and Intriguing

SAN JOSE, Calif. -- BroadLogic Network Technologies is among the "Cool Vendors" listed in the "Cool Vendors in Carrier Network Infrastructure, 2007" report, by David A. Willis et al, published on March 19, 2007, by Gartner, Inc. This is the first time BroadLogic has been named a "Cool Vendor."

BroadLogic's TeraPIX processor enables cable operators to increase bandwidth and triple their digital spectrum. This additional bandwidth offers cable operators the equivalent of fiber-to-the-home (FTTH) network performance, and allows them to transparently deliver dozens more high definition (HD) channels, video-on-demand (VOD), VoIP, and ultra-high-speed cable modem services to subscribers, without the need for extensive network upgrades.

"We appreciate the recognition as a Gartner 'Cool Vendor.' We have developed a breakthrough technology that cost-effectively solves a critical problem for an entire industry," said Danial Faizullabhoy, CEO of BroadLogic. "In order to remain competitive, cable operators must find the bandwidth to offer additional services. BroadLogic's processor is the only solution that offers sufficient bandwidth without the expense of ripping up streets or burdening consumers with additional equipment."

Cable systems in North America are in a bandwidth crunch. While satellite and telecommunications competitors offer more HD channels and new services over all-digital networks, 70 percent of a cable operator's downstream bandwidth supports the analog channels used by a large percent of the existing customer base, which the operations cannot afford to lose. Operators have few choices. They can replace the cable running to homes, require a set-top box on every analog device in every home, and implement stop-gap measures that offer only short-term help, or deploy BroadLogic. With the BroadLogic solution, one "Residential Gateway" using the BroadLogic BL80000 TeraPIX is placed outside the home. The cable operator can then go "all digital" up to the home, recovering all the bandwidth dedicated to the analog signal, while the BL80000 can serve the entire digital lineup, as well as other services, to all the existing analog devices in the home without any set-top boxes.

About Gartner's Cool Vendors Selection Process

Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.

About BroadLogic

Headquartered in San Jose, California, BroadLogic designs and supplies breakthrough video-processing technologies that enable broadband network operators to maintain their competitive edge by offering next-generation video-on-demand, digital-video, voice, and high-speed data services to more consumers. BroadLogic's patented technologies power devices that simultaneously process an order of magnitude more video content than conventional approaches, helping operators maximize revenue gains while controlling operational and capital expenditures.

For more information please visit www.broadlogic.com.