BroadLink Communications 'Powers Up' Wireless Internet Services Using Cisco Network BroadLink designated a Cisco Powered Network.Business Editors/High-Tech Writers SANTA ROSA Santa Rosa, city, Argentina Santa Rosa, city (1991 pop. 80,629), capital of La Pampa prov., central Argentina. It is a modern city and road junction surrounded by a rich agricultural and cattle-raising area. , Calif.--(BUSINESS WIRE)--Nov. 1, 2000 BroadLink Communications, Inc., a next-generation wireless broadband High-speed wireless transmission of data. What is "high" speed is always a changing number. Wireless systems are typically slower than land-based, wireline networks. In the past, wireless broadband started at 250 Kbps, whereas land-based broadband was generally considered to start at T1 carrier headquartered in Santa Rosa, Calif., announced today that it is using a Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation). Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006. network to offer its wireless Internet services, including Internet access See how to access the Internet. and other value-added services. Further, BroadLink's services have been qualified as Cisco Powered Network services. Using Cisco's 12000 Series Internet router (1) A router in the Internet that forwards IP packets between local, regional and national providers. Same as "IP router." (2) (InterNet Router) Macintosh software from Apple that internetworks different access methods (LocalTalk, EtherTalk, TokenTalk, etc. , 7200 Series routers, and 5500 and 6500 series switches, BroadLink offers high-capacity bandwidth and value-added solutions -- matching wire-DSL in performance and cost -- to small, mid-size, and enterprise businesses and homes, both within and outside the 18,000 foot limit for wire-DSL. "Cisco and BroadLink Communications share a common belief in the advantages of an IP network and its ability to deliver various value-added Internet applications," said Warren Linney, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BroadLink Communications, Inc. "Deploying Cisco Powered Network services will enable us to provide our customers high quality, reliable IP-based services." After they have met stringent criteria, Cisco Systems provides its certified Cisco Powered Network partners with access to Cisco's co-op marketing programs, technology sharing, and joint selling programs. "BroadLink's participation in the Cisco Powered Network program demonstrates its commitment to delivering industry-leading wireless Internet services," said Kevin Outcalt, senior director of service provider marketing for Cisco Systems. "Their New World network will enable their customers to reap the benefits of wireless broadband." BroadLink's proprietary wireless WAN (Wide Area Network) product, called "BrightEdge"SM, enables the Company to offer service in a metropolitan-wide area that is superior to wire-DSL and cable, while at the same time eliminating the service provisioning difficulties and delays commonly associated with wire-based services. The new "BrightEdge"(SM) technology, together with Cisco's equipment, gives BroadLink's network the ability to seamlessly manage traffic between multiple service providers, scalably provisioning their end users. "BroadLink's "BrightEdge"(SM) technology allows them to take full advantage of the Cisco Aironet wireless LAN equipment to deploy a secure, robust and scalable solution that enables BroadLink to match DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary pricing and service levels," said Bill Rossi, Director of Marketing for Cisco's Desktop Switching Unit. "BroadLink's ability to provision multiple ISPs across a metropolitan-wide, wireless DSL network is an innovative and unique service-offering." The Company's Wide Area Customer Premise Equipment (CPE (Customer Premises Equipment) Communications equipment that resides on the customer's premises. CPE - Customer Premises Equipment ) also enhances delivery of a wide variety of value-added services, including priority caching for ASPs, multi-party video conferencing and gaming, encryption, and Virtual Private Network (VPN (Virtual Private Network) A private network that is configured within a public network (a carrier's network or the Internet) in order to take advantage of the economies of scale and management facilities of large networks. ). In addition, it will in the near future permit delivery of such IP-based services as voice over IP, video, and interactive content. About BroadLink Communications Broadlink Communications, Inc. is a next-generation wireless broadband carrier. Broadlink provides Internet Protocol (IP) transport and content delivery services See CDN. through ISPs and CLECs, enabling them to meet the demand from their small and medium enterprise, SOHO Soho (sōhō`, sə–), district of Westminster, London, England, known for its continental restaurants. Once a fashionable quarter, it became popular among writers and artists in the 19th cent. , and residential customers for high-speed Internet access -- a demand not being met by DSL and cable providers, due to their technological limitations and/or resource constraints. Broadlink's high-speed wireless networks, currently operational in both Santa Rosa and Stockton, California, cost-effectively deliver Internet connections at speeds up to 5.5 Mbps (54 Mbps in 2001), which is faster than 3G networks, cable, or DSL. The Company is in the process of building networks in the San Francisco/Silicon Valley region, as well as Atlanta, Charlotte, Nashville, Orlando, Ft. Lauderdale, Kansas City, St. Louis, Chicago and Detroit. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion