BroadJump Helps Time Warner Cable Affiliates Streamline Installation of Consumer Broadband Access.

AUSTIN, Texas--(BUSINESS WIRE)--Oct. 25, 1999--

With BroadJump, Time Warner Cable Austin Cuts Road Runner 

Deployment Costs by 50 Percent

As part of its official company and product launch today, BroadJump, Inc. announced that three Time Warner Cable affiliates committed to using the company's first-of-its-kind software solution to speed the consumer deployment of Road Runner, Time Warner's high-speed (broadband) Internet service.

Time Warner Cable in Austin, Texas, is the first affiliate to use the BroadJump Service Framework(tm) and Virtual Truck(tm) application, a tool that runs over the Framework allowing consumers to self-install broadband access. Since implementing BroadJump's solution, the affiliate has doubled subscriber installations per week at half the cost per subscriber. In addition to Time Warner Cable Austin, Time Warner affiliates in Houston and Los Angeles will use the BroadJump solution.

"Since we launched the Road Runner service a year ago, consumer demand has been overwhelming," said Steve Farabee, director of Digital Online Services at Time Warner Cable Austin. "Early on, we recognized that the only way to balance our aggressive business growth plans with the fulfillment and customer service challenges of installing high-speed Internet access was to keep the installation process simple and inexpensive. That's why we chose to work with BroadJump. Within weeks, we were able to implement a customized solution that allowed us not only to meet this challenge, but also to surpass our business goals and better manage the entire installation process."

Virtual Truck, an application that runs over the BroadJump Service Framework, is the industry's first tool to allow consumers to self-install cable, DSL or wireless broadband access. By automatically configuring the consumer's computer and verifying installation through a report uploaded to the service provider, Virtual Truck eliminates the need for a PC technician to do an on-site, in-home visit. Traditionally, this visit alone accounts for some 50 percent of the total installation costs and cuts into revenue that broadband access providers might otherwise realize.

"Broadband service providers are in a land rush to sign up new subscribers," said Kenny Van Zant, co-founder and vice president of sales and marketing for BroadJump, Inc. "These Time Warner Cable affiliates have recognized that getting subscribers installed and supported will be a key factor in becoming early leaders in the high-speed Internet access market. Our framework approach and Virtual Truck application give them a quick and inexpensive way to do that and to ensure users' satisfaction throughout their broadband experience."

About the BroadJump Solution

The BroadJump solution includes the Service Framework as well as individual applications, like Virtual Truck, which run over the Framework. The Framework gives broadband service providers the first interactive channel to communicate directly with subscribers, automatically upgrade their broadband service, and deploy customized applications. The Framework's architecture can run on all popular consumer and provider operating systems and supports any size and type of deployment. The Framework can be hosted by BroadJump or integrated into a service provider's infrastructure.

About BroadJump

BroadJump, Inc. creates software solutions for DSL, cable and wireless broadband service providers to streamline installation, services and support for broadband users. In the highly competitive, deregulated communications environment, broadband access will become a commodity and providers will need to differentiate their services to survive. BroadJump offers that differentiation: a platform to intelligently deploy broadband services, giving users an improved broadband experience and providers a means to deliver services, manage customer satisfaction and generate brand loyalty. Founded in November 1998 by broadband and software industry veterans, BroadJump is headquartered in Austin, Texas.