BroadJump Helps Telmex Deploy Broadband Solutions.

Business Editors & High-Tech Writers

AUSTIN, Texas--(BUSINESS WIRE)--Aug. 6, 2002

BroadJump, Inc., the leader in broadband software, today announced Telmex's deployment of BroadJump's Virtual Truck(R) Installer solution.

Telmex, the leading telecommunications company in Mexico, has more than 13.9 million lines in service and 1.9 million data transmission-enabled lines. BroadJump will assist Telmex in the rollout of its broadband service, and in its objective to make high-speed access more widely available for Mexican residents.

"Telmex is committed to continually discover technology that will allow us to offer new and better services. BroadJump adds to this strategy in offering comprehensive solutions to our clients in advanced telecommunications services," said Arturo Elias Ayub, strategic alliances, communications and institutional relations director of Telmex.

BroadJump's Virtual Truck Installer can be deployed in both a simplified self-installation and technician model, allowing subscribers to configure their systems for broadband connectivity. Subscribers or technicians simply insert the Virtual Truck Installer CD-ROM into their computer and the software automatically takes them through a series of instructions to establish high-speed Internet access. After the installation and set up is complete, BroadJump's software ensures a secure connection to a service provider's broadband network and Internet services. By reducing the complexities of broadband, BroadJump's solutions provide its customers with the necessary technology to quickly and efficiently rollout broadband access, while giving subscribers a favorable first-time broadband experience.

Informa Media Group predicts that the number of broadband households across the region will increase by a factor of 10 between 2002 and 2007. Additionally, Frost & Sullivan reports that high-speed access encourages Latin American buyers to spend more time on the Internet, hence giving them more exposure to products and services that can be purchased on-line. According to the report, music, videos, and interactive games are just some of the features that are possible to access with a broadband connection, something that was impossible through traditional dial up access.

"Given broadband's nascent stage in Latin America, there is a tremendous opportunity and significant need for service providers to take a leadership position and deliver on the promise of broadband," said Juan Ignacio Fernandez, senior industry analyst at Gartner Dataquest. "Software solutions like BroadJump's are essential for service providers to accelerate the rollout of high-speed access and provide consumers with a positive broadband experience."

In just under three years, BroadJump has established relationships with the industry's leading service providers, whose combined subscriber base accounts for more than 70 percent of the North American broadband market. BroadJump recently embarked on a global initiative to deploy its solutions to service providers in Europe, Asia-Pacific and Latin America. With the addition of Telmex, BroadJump's solutions are currently in use by the top service providers in the U.S., Canada, United Kingdom and Mexico.

"As a leading service provider, Telmex's deployment represents a substantial first step in the future of broadband delivery in Mexico," said Kenny Van Zant, chief operating officer of BroadJump. "We are committed to helping Telmex make its broadband service offerings appealing to current and potential subscribers."

About Telmex

Telmex is the leading communications company in Mexico with more than 13 million phone lines in service 1,900,000 lines assigned for data transmission. Telmex offers its telecommunication services through a fiber optic digital network, which is over 68,000 kilometers long. Telmex and its subsidiaries offer a wide range of communication, data and video transmission and Internet access services, as well as integrated telecommunications solutions to its corporate customers. For further information, visit http://www.telmex.com.

About BroadJump

BroadJump, Inc. (www.broadjump.com) creates software that accelerates the profitability of broadband networks by enabling new business models. By automating the interaction between service providers, content providers and subscribers at essential points in the consumer lifecycle, BroadJump's solutions enable the delivery of revenue-generating content and applications over broadband, while reducing costs associated with deploying those services.

BroadJump's U.S. customer list includes such market leaders as Time Warner Cable, SBC Communications, Road Runner, Cox Communications, Charter Communications, BellSouth Corporation and Adelphia Communications. International service providers that use BroadJump's solutions include TELUS, NTL, Manitoba Telecom Services, Inc., Bell Canada and Aliant Telecom. BroadJump is headquartered in Austin, Texas with 10 offices located throughout the world.

BroadJump and Virtual Truck are the registered trademarks of BroadJump, Inc. All other trademarks mentioned herein are the property of their respective owners.