BroadJump Grabs Yankee Group Analyst for Management Team; Veteran Broadband Market Watcher Boyd Peterson to Lead Product Marketing.Business Editors & High-Tech Writers AUSTIN, Texas--(BUSINESS WIRE)--March 22, 2000 BroadJump, Inc., pioneer of software solutions for intelligent deployment of broadband services, today announced that former Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field. analyst Boyd Peterson has joined the company as director of product marketing. Peterson, who most recently worked as the Yankee Group's vice president for consumer market convergence, will oversee all of BroadJump's product marketing efforts and will ensure that BroadJump delivers industry-leading solutions to market. "BroadJump's ability to continue our aggressive growth hinges on getting the right people in the right positions," said Kip kip 1 n. pl. kip See Table at currency. [Thai.] kip 2 n. 1. McClanahan, BroadJump's president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Boyd's years of industry experience give him a wealth of market knowledge and make him an invaluable addition to our management team." Peterson has more than 10 years experience analyzing telco strategies and developments in consumer technologies. As vice president of the Yankee Group's consumer market convergence practice, Peterson managed the firm's research and consulting in telecommunications, broadband technologies, consumer electronics, computing, home networking, and support industries such as billing and customer care. In addition to advising a Fortune 500 client base, Peterson served as the Yankee Group's lead industry expert on consumer technology market developments. "BroadJump has established itself as a leader in the delivery of solutions for residential broadband service providers An ISP, telephone company, cable company or other carrier that offers high-speed communications to homes and businesses, typically for Internet access. Cable modems, DSL and T1 lines are the common technologies. See broadband, cable modem, DSL and T1. ," said Peterson. "BroadJump has a rare combination of market knowledge, business acumen and technical skill that give it a foundation for success. Combine that with the explosive potential of the broadband access See broadband and wireless broadband. market, and it was an opportunity I couldn't pass up." Prior to the Yankee Group, Peterson served as manager and analyst for AT&T Consumer Communications providing competitive analysis of international telecommunications, global calling, and carrier strategies, as well as on-line and information services See Information Systems. . He has worked in engineering, government relations and private data line provisioning and operations. Peterson has a bachelor's degree in electrical engineering electrical engineering: see engineering. electrical engineering Branch of engineering concerned with the practical applications of electricity in all its forms, including those of electronics. from the University of the Pacific. About BroadJump BroadJump, Inc. creates software solutions for DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary , cable and wireless broadband High-speed wireless transmission of data. What is "high" speed is always a changing number. Wireless systems are typically slower than land-based, wireline networks. In the past, wireless broadband started at 250 Kbps, whereas land-based broadband was generally considered to start at T1 service providers to streamline installation, services and support for broadband users. In the highly competitive, deregulated communications environment, broadband access will become a commodity and providers will need to differentiate their services to succeed. BroadJump offers that differentiation: a platform to intelligently deploy broadband services, giving users an improved broadband experience and providers a means to deliver services, manage customer satisfaction and generate brand loyalty. Founded in November 1998 by broadband and software industry veterans, BroadJump is headquartered in Austin, Texas. For more information visit www.broadjump.com. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion