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Broad-Based QUADRAMET Marketing Campaign Announced; Large Specialized Berlex Sales Force Will Reach More Prescribing Physicians in Cancer Pain Management.


PRINCETON and MONTVILLE, N.J.--(BUSINESS WIRE)--Feb. 16, 1999-- CYTOGEN Corporation (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: CYTO CYTO Croydon Youth Theatre Organisation (UK) ) and Berlex Laboratories Introduction
Berlex Laboratories, Incorporated is a research-based pharmaceutical company headquartered in Montville, New Jersey with operations in Wayne, New Jersey; Bothell, Washington; Seattle, Washington; and Richmond, California.
, Inc. today announced that on March 9, 1999, Berlex will formally launch a new marketing campaign for QUADRAMET(R) (Samarium samarium (səmâr`ēəm), metallic chemical element; symbol Sm; at. no. 62; at. wt. 150.36; m.p. 1,072°C;; b.p. 1,791°C;; sp. gr. 7.54 at 20°C;; valence +2 or +3. Samarium is a lustrous silver-white metal.  153 Lexidronam Injection). The product is approved in both the U.S. and Canada to treat bone pain caused by metastatic cancer Metastatic cancer
A cancer that has spread to an organ or tissue from a primary cancer located elsewhere in the body.

Mentioned in: Liver Cancer

metastatic cancer 
. Through the combined efforts of its 130 specialized oncology and hospital-focused sales representatives, Berlex expects to significantly expand QUADRAMET(R)'s U.S. market presence to a broader base of physicians.

"The Berlex QUADRAMET(R) campaign will provide the tools and resources necessary to reach the doctors whose choices in cancer pain management can make a difference in patients' lives," said CYTOGEN President and Chief Executive Officer H. Joseph Reiser, Ph.D. "Berlex has demonstrated a significant commitment to QUADRAMET(R) and to the oncology community in planning this effort, and CYTOGEN is pleased to have a partner of Berlex's caliber. We believe Berlex's marketing and sales campaign will position QUADRAMET(R) as the unsurpassed treatment for relief of this type of bone pain."

Since signing an exclusive QUADRAMET(R) marketing agreement with CYTOGEN late in 1998, Berlex has been developing integrated marketing and medical initiatives to support the marketing campaign. Said Howard Robin, Berlex VP and General Manager for Therapeutics, "Many people with metastatic Metastatic
The term used to describe a secondary cancer, or one that has spread from one area of the body to another.

Mentioned in: Coagulation Disorders


metastatic

pertaining to or of the nature of a metastasis.
 bone lesions experience severe pain, and QUADRAMET(R) can make a big difference in the quality of their lives. QUADRAMET(R) is an important alternative to existing treatments, and educating physicians about QUADRAMET(R) is a very high priority for Berlex."

Committed to developing novel therapeutics that address unmet medical needs, Berlex Laboratories, Inc. researches, manufactures, and markets ethical pharmaceuticals in three strategic areas: Diagnostic Imaging, Female Healthcare, and Therapeutics for life-threatening and disabling diseases. In the Therapeutics category, Berlex also markets FLUDARA(R) (fludarabine phosphate) to treat chronic lymphocetic leukemia, BETASERON(R) (Interferon beta-1b interferon beta-1b

Betaferon (UK), Betaseron

Pharmacologic class: Biological response modifier

Therapeutic class: Antiviral, immunoregulator

Pregnancy risk category C

Action

) to treat relapsing-remitting multiple sclerosis, and BETAPACE(R) (sotolol HCI (Human Computer Interaction) Refers to the design and implementation of computer systems that people interact with. It includes desktop systems as well as embedded systems in all kinds of devices. ) to treat life-threatening ventricular arrhythmias. Berlex business divisions are located in Montville and Wayne, New Jersey Wayne is a township in Passaic County, New Jersey, United States, located less than 20 miles from midtown Manhattan. As of the United States 2000 Census, the township had a total population of 54,069. , and in Richmond, California. For more information, visit the Berlex website at www.berlex.com.

CYTOGEN is a biopharmaceutical company engaged in the development, manufacture, and commercialization of products for the targeted delivery of diagnostic and therapeutic substances directly to disease sites. CYTOGEN has demonstrated its ability to develop new technology from early discovery through clinical development, regulatory approval, and commercial scale biologic manufacturing. In addition to QUADRAMET(R) CYTOGEN has two FDA-approved products on the market: PROSTASCINT(R) (kit for the preparation of Indium In111 Capromab Pendetide), a prostate cancer prostate cancer, cancer originating in the prostate gland. Prostate cancer is the leading malignancy in men in the United States and is second only to lung cancer as a cause of cancer death in men.  imaging agent, and ONCOSCINT(R) (CR/OV imaging agent), an imaging agent for colorectal and ovarian cancers. Visit CYTOGEN's website at www.cytogen.com

Information in this press release, which is not historical, is forward looking and involves risks and uncertainties. Actual results may differ materially for various reasons, including CYTOGEN's ability to carry out its

business plan and successful development and commercial acceptance of CYTOGEN's products, and other factors discussed in CYTOGEN's filings with the Securities and Exchange Commission.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 16, 1999
Words:516
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