Broad Street Produces Winning NYC 2012 Olympic Presentation.

Business Editors/High-Tech Writers

NEW YORK--(BUSINESS WIRE)--Nov. 4, 2002

A complex multimedia presentation produced by Broad Street Inc. was critical to New York City's campaign to become the United States candidate city for the 2012 Olympic Games. Following a highly competitive bid process that culminated in Colorado Springs late Saturday, the United States Olympic Committee (U.S.O.C.) chose New York over San Francisco as the country's official candidate for the 2012 games.

Spearheaded by deputy mayor Daniel L. Doctoroff, the NYC2012 Committee turned to Broad Street, a division of The Incepta Group, to deliver a presentation unlike anything the 123-member U.S.O.C. had seen before. Broad Street responded by creating a multi-faceted production enhanced by presentations from New York Mayor Michael Bloomberg, former Mayor Rudolph Giuliani, actor Billy Crystal, and a distinguished group of Olympic athletes. Punctuated by bold graphics and videos donated by some of the Big Apple's most eminent television commercial directors, the hour-long NYC2012 presentation seamlessly portrayed New York as "The World's Second Home," a metropolis that embodies the Olympic movement's values of "Swifter, Higher, Stronger" every single day.

Jay L. Kriegel, Executive Director of NYC2012, said, "As the world's second home, our final presentation needed to set a new standard, and Broad Street's team delivered something our great city can be proud of."

Broad Street began consulting with NYC2012 last spring to conceptualize the creative approach for the presentation, with actual writing and design work executed during late summer. The presentation began by telling New York's story--a compelling narrative about the city's competitive spirit and the thousands of immigrants who arrive here every year dreaming of a better life. It then laid out a comprehensive overview of New York City's innovative plan to handle the games logistically. The presentation closed by outlining a convincing strategy for the next stage of the process--the international competition in 2005 in which New York will vie against such potential candidate cities as London, Paris, and Rome. To ensure that the entire production conveyed its key points clearly and effectively, Broad Street assembled an exceptional team of artists, writers, and strategists who fine-tuned each element of the presentation up to the eleventh hour.

Broad Street Executive Vice President and Creative Director Patty Goodwin said, "I can't imagine a more inspiring or challenging assignment for Broad Street. This was the perfect moment for New York to step forward in its bid to host the 2012 Olympics, and we created an extremely persuasive story that resonated with the U.S.O.C."

David Dreyfuss, Broad Street's President and CEO added, "Broad Street has a 20-year heritage of producing mission critical presentations for the world's leading businesses such as AOL/Time Warner, Daimler Chrysler and General Electric. This unique reputation earned us the opportunity to go to bat for New York City in their bid to host the 2012 Summer Games. I am proud of the Broad Street team and thrilled for the City of New York."

About Broad Street:

Broad Street Inc., founded in 1981, is a creative services agency specializing in the planning and execution of corporate meetings and events; film and video projects; learning solutions; and interactive design and branding projects. The company, which is headquartered in New York with offices in Boston and London, serves clients in the financial services, entertainment, technology, consumer products and pharmaceutical industries, including Accenture, AOL Time Warner, Vivendi Universal, AT&T Wireless, Credit Suisse First Boston, GE Capital, Merck, and Pfizer.