Broad Street, Inc. Opens New England Office; Lee Rubenstein Heads Boston Operation of Strategic Communications Firm.Business Editors NEW YORK--(BUSINESS WIRE)--Jan. 28, 2002 Broad Street, Inc., a strategic and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales firm headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of with offices in London, has opened a new office to serve the New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. market. Headed by industry veteran Lee Rubenstein, the office is located in Kendall Square in Cambridge, MA. David H. Dreyfuss, Broad Street's founder, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , said, "The consolidation of the New England marketplace has created an opportunity for us to enhance our presence in the region and offer world-class integrated `Convergence Communications' programs, which often combine online, video, design and event components to create value-added solutions tailored to a client's specific needs. Our Boston office will strengthen our growing global capabilities and offer New England customers the alternative they have been looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. ." Lee Rubenstein comes to Broad Street from THINQ Learning Solutions, where he was Vice President for Sales and Business Development. He had previously founded and managed Caribiner International's Boston office, was Vice President of Sales for Jack Morton Worldwide Jack Morton Worldwide is a global experiential marketing agency with offices in the US, Europe, Asia and Australia. Since 1998, Jack Morton has been part of the Interpublic Group of Companies. , and was Vice President managing Century III Teleproductions in Boston and Orlando at Universal Studios. With a B.S. in Communications from Boston University Boston University, at Boston, Mass.; coeducational; founded 1839, chartered 1869, first baccalaureate granted 1871. It is composed of 16 schools and colleges. , he is a well-known presence in the region. Rubenstein has been deeply involved in the growth of the communications industry in New England for two decades. "I am delighted to help Broad Street expand into New England, where I have worked for 22 years," Rubenstein said. "It is our mission to deliver superior strategy, creative, implementation, customer service, and value to our clients. Broad Street has built a strong brand and reputation with this customer-driven formula." Broad Street is a strategic communications firm specializing in the planning and execution of corporate meetings and events; high-end corporate videos; learning programs; and interactive, design and branding projects. The company serves clients in the financial services, entertainment, technology, consumer products and pharmaceutical industries, including Credit Suisse First Boston Credit Suisse First Boston was originally the trading name of the Financière Crédit Suisse-First Boston, a London-based 50-50 investment banking joint venture formed in 1978 between the First Boston Corporation and Credit Suisse. , John Hancock, Terra Lycos, Houghton Mifflin, S.G. Cowen, AOL/Time Warner, DaimlerChrysler, AT&T Wireless, Accenture, Amvescap, and Pfizer. Broad Street is a division of Incepta Group, Ltd., a London-based communications and marketing organization with 56 offices worldwide. Broad Street's New England office can be contacted at: 1 Memorial Drive, 9th Floor Cambridge, MA 02142 T: 617-374-4227 F: 508-358-8002 E: lrubenstein@broadstreet.com |
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