Broad Daylight Selected to Represent California Technology Industry At Prestigious Cal-IT Forum in London.

Business Editors/High-Tech Writers

Cal-IT Forum

SANTA CLARA, Calif.--(BUSINESS WIRE)--Oct. 17, 2002

CEO Louise Kirkbride to Speak On the Business Impact of

Web Self-Service Technology

Broad Daylight, a developer of Web-based customer service software, today announced that it will represent the State of California at an exclusive gathering of emerging technology companies and European business leaders next week in London. The annual forum, called Cal-IT, introduces a select group of technology providers to the European market.

Broad Daylight CEO Louise Kirkbride will address the Cal-IT delegation on the use of Web-based customer service applications to reduce business costs and increase customer satisfaction. Fortune 500 corporations using Broad Daylight's software include Eastman Kodak, Hilton Hotels, and Cisco Systems.

Hosted by the London office of the California Technology Trade and Commerce Agency (CTTCA), Cal-IT sets itself apart by presenting the very best new technology companies at the point in their development when investment and partnering can have the most impact. The Technology Advisory Board (TAB), made up of leading European investment and technology companies, assesses the strength of all applications from California technology start-ups, ensuring that only the strongest are invited to present at the Forum.

This year's Cal-IT event will be held on 21st-22nd October 2002 at the London Hilton Metropole Hotel.

"We are delighted to be able to introduce innovative California technology companies like Broad Daylight to the European market", said Jeffrey Gersick, managing director (EMEA) of the CTTCA.

"Indeed, since its inception in 1996 the forum has helped many such exciting companies, generating almost half a billion dollars in business deals between California and Europe."

Attending the conference will be industry decision makers from over 20 countries in Europe, creating unrivaled partnering and investment opportunities. Participants in past Cal-IT forums include companies such as Clarent (NASDAQ:CLRN), E*Trade (NASDAQ:EGRP), Siebel Systems (NASDAQ:SEBL), and WebTV.

About Broad Daylight

Broad Daylight is a customer relationship management (CRM) software developer that provides enterprise self-service and knowledge management solutions to the Global 2000. The company's Web-based technology reduces customer service costs, while capturing and retaining corporate knowledge. Companies using Broad Daylight's next-generation J2EE applications are able to answer up to 98 percent of questions on the Web at a much lower cost-per-contact than email or phone support -- providing high-quality service at the lowest possible cost. Broad Daylight, Inc., is headquartered in Santa Clara, Calif., and is on the Web at: www.broaddaylight.com.

About California Technology, Trade, and Commerce Agency

The California Technology, Trade and Commerce Agency's international trade and investment office in London seeks to attract and facilitate new business investment from Europe to California as well as assist California companies to enter or expand their presence in the European market. For more information, visit www.cal-it.org and www.commerce.ca.gov.