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Britvic's J20 Reaches New Markets Securely and in Style with Oxbar(R) and New Closure from Constar International Inc.


SHERBURN-IN-ELMET, England -- Britvic's J2O J2O Jazz2online (game fan site)  premium juice drink is now able to reach new on-premise venues where glass is prohibited, such as vending, sports arenas, outdoor events, and airlines. This is thanks to the protection, unbreakability, and light weight of the novel PET bottle and closure supplied by Constar International Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:CNST CNST Clinical Negligence Scheme for Trusts (UK)
CNST Certified Network Systems Technician
), a leading manufacturer of PET (Polyethylene terephthalate Ter`eph´tha`late

n. 1. (Chem.) A salt of terephthalic acid.
) bottles.

J2O is a premium product requiring a bottle that would preserve its premium quality. Constar provided the industry's most powerful product-protecting barrier, Oxbar(R) oxygen scavenging scavenging

of anesthetic. See anesthetic scavenging.
 technology, which gives the product a six-month shelf life.

This new packaging development and subsequent launch by Britvic is the conclusion of a fast-track joint development. Constar UK used its in-house development facility and engineering skills to produce this advanced package, giving Britvic the most appropriate PET solution for J2O to enter new markets. Constar's novel, lightweight closure (PLP (Presentation Level Protocol) A North American standard protocol for videotex. (TM) -- Plastic Low Profile) enables a very low bottle finish weight, while providing a contemporary new look.

Chris Phelan Chris Phelan is a former rugby league player. Biography
Immensely strong for his size, Townsville forward Chris Phelan was playing for Souths Brisbane when he first represented Qld in 1981.
, Technical Director of Constar's European Group commented, "J2O is the first product that will benefit from our proprietary new bottle and closure finish combination. We were particularly pleased to be able to take the PLP(TM) closure and finish technology to market with a high-profile Britvic product."

Simon Oxley, project manager at Britvic, added, "Constar has risen to the challenge of delivering a high quality package for a premium brand. The company's pro-active approach has helped take J2O into new markets. This fast-track development is the culmination of a strong inter-company relationship and Britvic is pleased to have Constar's expertise within our network of world class suppliers".

About Britvic

Britvic is one of the two leading soft drinks businesses in Great Britain Great Britain, officially United Kingdom of Great Britain and Northern Ireland, constitutional monarchy (2005 est. pop. 60,441,000), 94,226 sq mi (244,044 sq km), on the British Isles, off W Europe. The country is often referred to simply as Britain. . The Company is the largest supplier of still soft drinks, the faster growing category in the soft drinks market, the number two supplier of carbonates and enjoys the right of first refusal Right of First Refusal

In general, the right of a person or company to purchase something before the offering is made available to others.

Notes:
For example, a football team may have the right of first refusal on a player's contract.
 of all new carbonated drinks developed by PepsiCo for distribution in Great Britain.

Britvic's broad portfolio of leading brands includes established names with high brand recognition such as Robinsons and Tango and highly successful innovations such as J2O and Robinsons Fruit Shoot. Included within the portfolio are the Pepsi and 7UP brands, which Britvic produces, markets, sells and distributes under its exclusive appointment from PepsiCo. This brand and product portfolio enables Britvic to target and satisfy a wide range of consumer demands in all the major soft drinks categories, via all available routes to market.

About Constar

Philadelphia-based Constar International Inc. is a leading global producer of PET (polyethylene terephthalate) plastic containers for food, soft drinks and water. The company provides full service packaging solutions, from product design and engineering to ongoing customer support. Its customers include many of the world's largest consumer product companies.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:Britvic's J20 Reaches New Markets Securely and in Style with Oxbar(R) and New Closure from Constar International Inc.
Publication:Business Wire
Geographic Code:1USA
Date:Aug 30, 2006
Words:463
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