British reality TV star Jade Goody buried

The funeral of British reality television star Jade Goody, who died of cervical cancer last month, took place Saturday with as much flamboyance to mark her death as she showed in life.

Goody died on March 22 aged 27. She lived her whole adult life in the media spotlight after finishing fourth in the 2002 reality show "Big Brother" and transforming that brief notoriety into a career which made her a millionairess.

She released an autobiography, perfume and exercise video and was a fixture in Britain's tabloids. But her career was nearly ruined when she subjected Bollywood actress Shilpa Shetty to racist bullying on 2007's "Celebrity Big Brother", although the two later made up.

Goody's final journey saw her body driven in a black, vintage Rolls-Royce hearse from Bermondsey, a poor southeast London area where she grew up, through the city's East End to a church in Buckhurst Hill, northeast of London, where her funeral took place.

Goody lived near the Saint John the Baptist Church and married her boyfriend Jack Tweed, 21, close by in February after being told she had only weeks to live.

Thousands of well-wishers threw flowers at the procession as it passed by, while press photographers ran alongside the hearse, jostling for the best pictures. Funeral directors released a dove in her memory.

Floral wreathes spelling out some of loud-mouthed Goody's best-known catchphrases -- such as "minging" (disgusting) and "East Angular" (her mangled pronounciation of East Anglia, an area of England) -- were also on display.

As members of her family arrived for the funeral, thousands of people had gathered outside to watch the service on giant screens.

Tweed is expected to read a poem at the funeral, after which Goody will reportedly be buried in her wedding dress.

Goody's sons Bobby and Freddy, aged five and four, are not expected to attend the funeral and are thought to have gone on holiday with their father, television presenter Jeff Brazier, to Australia.

Her publicist Max Clifford has said the funeral will be "a very Jade Goody event".