British Telecommunications plc Selects Ellacoya for Network Visibility and Service Optimization.

CHICAGO -- Ellacoya Networks[TM], Inc., a leading provider of carrier-class broadband service optimization solutions for IP networks, today announced that British Telecommunications plc (BT) has deployed its solution to support the BT Retail broadband network of more than 3 million subscribers.

"BT is committed to delivering new products and services that enable users to take advantage of opportunities in the broadband Internet's changing environment," said Mike Cunningham, Director, BT Retail Internet Networks. "The Ellacoya system has proven to be an important part of this strategy by enabling us to understand user demand and meet that demand with quality-assured premium services."

The Ellacoya solution's network visibility function is being used for capacity planning and traffic analysis; providing visibility into aggregate traffic and specific application usage on both a real-time and historic basis. This enables BT to effectively engineer network capacity to meet all subscriber bandwidth needs as well as to anticipate and plan for future service requirements.

The service optimization functions of the Ellacoya solution are used to identify and provide Quality-of-Service (QoS) for BT's IPTV service, BTVision, and to analyze VoIP service quality to ensure expected performance. It also allows BT's business customers to self-activate services remotely.

"BT is setting the pace in the new world of broadband services," said Gerald Wesel, chairman and CEO of Ellacoya Networks. "We are delighted to have been selected by such a distinguished group."

About BT

BT is one of the world's leading providers of communications solutions serving customers in Europe, the Americas and Asia Pacific. Its principal activities include networked IT services, local, national and international telecommunications services, and higher-value broadband and internet products and services. In the UK, BT serves more than 20 million business and residential customers with more than 30 million exchange lines, as well as providing network services to other licensed operators. For more information visit us on the Web at www.bt.com.

About Ellacoya Networks

Ellacoya Networks is a leading provider of carrier-grade Broadband Service Optimization solutions that leverage deep packet inspection (DPI) technology to give broadband service providers the visibility and control necessary to optimize Internet services for their subscribers. The Ellacoya e30 and e100 hardware platforms and rich suite of software applications identify subscribers, classify and control applications on a per-subscriber basis, improve performance and customer satisfaction, and deliver revenue-generating IP services. Deployed in some of the world's largest carrier IP networks, it is the only company that provides the scalability and functionality necessary to enable more compelling applications and competitive service offerings -- and to profit from them. Ellacoya Networks is privately held and based in Merrimack, New Hampshire with offices in London, Tokyo and Singapore. For more information contact us at US +1 603.577.5544 or visit us at www.ellacoya.com.