British Telecommunications PLC Selects BackWeb to Reach Employees With Vital Information.

SAN JOSE, Calif.--(BUSINESS WIRE)--Dec. 1, 1999--

BackWeb(R) Technologies (Nasdaq: BWEB), a leading provider of push for e-business solutions, today announced that British Telecommunications PLC (BT) will use BackWeb technology to proactively deliver critical information to departments across its organization. BT purchased a site license for BackWeb Foundation as part of the telecommunications giant's broad knowledge management initiative.

BT will initially use BackWeb's push for e-business solutions to deliver personalised time-sensitive, business-critical information to employees throughout its organization. With BackWeb's attention management tools, BT will be able to ensure that its communiques are read and acted upon. The company plans to deploy BackWeb's Priority Internet communication platform to several departments, including its call centers, service desks and service centers.

"With BackWeb's push for e-business solutions, BT is able to deliver vital information to the right people at the right time," said Jerry Thompson, general manager of BT's corporate Internet business. "BT now has the ability to further automate time-consuming processes and to create an efficient Internet communication infrastructure. This allows us to instantly reach employees at every level, and in any location."

With BackWeb's patented Polite(TM) push technology, BT can deliver multimedia-rich digital packages of any size or format, including audio, video, graphics and html. BackWeb's Polite Agent(TM) avoids disrupting the customer by using only available bandwidth and politely delivering information and files without impacting network or system performance. Flash notifications can be set for minimum, medium or maximum priority, depending on the urgency of the message.

6 "British Telecommunications is known for implementing cutting-edge technology to remain at the forefront of global communications products and services," said Eli Barkat, CEO of BackWeb Technologies. "With BackWeb, BT continues to enhance its ability to quickly and effectively meet the information demands of its employees and customers."

About BT Internet and Multimedia

BT Internet & Multimedia Services is one of the UK's largest provider of on-line services for consumer and business use. Its product portfolio includes:

-- BT Internet - providing a range of Internet services.

-- btclick.com - free internet access service with no registration, fixed term contracts or monthly subscriptions.

-- BT Internet PC - Internet access package including PC, installation, tuition, delivery and free weekend access.

-- Talk21 - free email address service.

-- A wide ranging portfolio of e-business solutions and Intranet services.

Joint venture initiatives of BT include:

-- LineOne, a web-based service offering internet connection and online UK focused content. A joint venture between BT and United News & Media.

-- BiB, a joint venture between BT, BSkyB, HSBC and Matsushita providing digital interactive television services.

-- Excite UK, a joint venture with US internet portal, Excite Inc.

About BackWeb Technologies

BackWeb Technologies is a leading provider of push for e-business solutions that enable companies to communicate time-sensitive, business-critical information throughout the extended enterprise of customers, partners and employees. Via Internet-based applications and proactive portals, corporations such as Cisco, Compaq, Hewlett-Packard, Schlumberger Dowell and U S WEST have deployed BackWeb's Polite(TM) push Internet infrastructure for managing critical changes for key e-business and customer service applications. BackWeb Technologies is headquartered in San Jose, California, and Ramat Gan, Israel. For more information, visit its web site at www.backweb.com.

Statements in this news release which are not purely historical are forward-looking statements within the meaning of the U.S. Securities laws, including any competitive advantages and efficiencies associated with the use of BackWeb's products for pushing business critical information to BT's employees, use of BackWeb's products in BT's call centers, service desks, and service centers, and any other beliefs, plans, expectations or intentions regarding the future. Actual results could differ materially from those in such forward-looking statements. Factors that could cause actual results to differ materially include the use of BackWeb's attention management tools by BT employees in an economically advantageous manner, technological issues related to the use of BackWeb's products, technological and business factors affecting the use of BackWeb's products in a call center, service desk or service center environment, unforeseen software errors, competitive factors and business and expense factors that may affect the perceived efficiencies from use of BackWeb's products, and the risks and uncertainties detailed from time to time in BackWeb's periodic reports and registration statements filed with the U.S. Securities and Exchange Commission. BackWeb assumes no obligation to update any forward-looking statements contained in this press release.

(c) 1999 BackWeb Technologies, Inc. BackWeb is a registered trademark, and Polite and Polite Agent, Polite Upstream and Polite Neighborcast are trademarks of BackWeb Technologies. All other trademarks are the property of their respective owners.