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British Columbia Lottery Rides Again; This Time It's Ho Ho Holiday Harley for MDI's 25th Harley-Davidson Promotion.


Business Editors/Entertainment Writers

HARTFORD, Conn.--(BUSINESS WIRE)--Nov. 15, 2000

The British Columbia Lottery Corporation The British Columbia Lottery Corporation ('BCLC') is a Crown Corporation of the Province of British Columbia, Canada. It has provided government sanctioned lottery services to those in British Columbia since 1985.  and MDI (1) (Multiple Document Interface) A Windows function that allows an application to display and lets the user work with more than one document at the same time.  Entertainment, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
 SC: LTRY) have signed a contract for a second Harley-Davidson(R) licensed lottery promotion, the company announced today.

Holiday Harley will offer two Harley-Davidson(R) Sportster Sportster may refer to several things, such as:
  • Harley-Davidson Sportster motorcycles
  • ADI Sportster aircraft
  • Sportster model of modems, manufactured by U.S. Robotics
 Custom bikes in the game, which includes 1.5 million $2 tickets. The British Columbia game is the 25th Harley-Davidson promotion in North America by MDI and the second to feature Harley-Davidson in a holiday ticket format.

"The universal recognition of the Harley-Davidson(R) brand and the promotional opportunities surrounding these much-sought-after motorcycles combine to make this an exciting holiday game for our players," said Barry Auliffe, Director of Marketing for the BCLC BCLC Business Civic Leadership Center
BCLC British Columbia Lottery Corporation
BCLC Barcelona Clinic Liver Cancer
BCLC Breast Cancer Linkage Consortium
BCLC Buffalo Criminal Law Center (State University of New York at Buffalo School of Law) 
. The lottery expects to generate gross revenue of $3 million from the game.

"We consider it quite an honor to have this excellent lottery so excited about our exclusive Harley-Davidson game that they are repeating their success by rolling it out for the holidays," said Steve Saferin, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of MDI.

MDI specializes in creating, marketing and implementing entertainment-based "turnkey promotions" on behalf of the North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 Lottery Industry with a focus on licensed brands and cultural icons.

These services include game and ticket design, merchandise prize fulfillment, management of second-chance draws, a fully-staffed customer service line, coordination of winner travel and accommodations, advertising and marketing support, consumer research and Internet marketing. MDI revolutionized the lottery industry with its introduction of second-chance merchandise prize promotions.

MDI's current lottery promotions include scratch games featuring other properties such as Harley-Davidson(R), Wheel of Fortune(R), Jeopardy!(R), Elvis Presley(R) and Graceland, Betty Boop(TM), Twilight Zone(TM), Louisville Slugger(R), TNN TNN The National Network (formerly The Nashville Network)
TNN The Nashville Network (now The National Network)
TNN The Nerd Network (online gaming clan) 
(R), CMT CMT Certified Medical Transcriptionist.

CMT
abbr.
Certified Medical Transcriptionist



CMT

California mastitis test.
(R), Hummer(R), Ray Charles(R), The Hollywood Sign and Sidewalk, James Bond 007(R), Pink Panther(TM), The Outer Limits(TM), Heroes of Space(TM), Michael Buffer's Let's Get Ready To Rumble(R), Dick Clark's American Bandstand(R), Times Square 2000(TM), SPAM(R) and auto race drivers Dale Earnhardt(R), Dale Earnhardt, Jr.(R), Mark Martin, Matt Kenseth, Jeff Burton and Bill Elliott.

The Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995 provides a "safe harbor" for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made or to be made by MDI) contains statements that are forward-looking, such as statements relating to the future anticipated direction of the lottery industry, plans for future expansion, various business development activities, planned capital expenditures, future funding sources, anticipated sales and potential contracts. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of MDI. These risks and uncertainties include, but are not limited to, those relating to development and expansion activities, dependence on existing management, financing activities, domestic and global economic conditions, changes in federal or state tax laws and market competition factors.
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Publication:Business Wire
Date:Nov 15, 2000
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