British Airways Selects e-Dialog as Preferred E-mail Communications Provider.LONDON & LEXINGTON, Mass. -- British Airways British Airways in full British Airways PLC International passenger airline based in London. In 1936 British Airways Ltd. was founded through the merger of three smaller airlines. has completed a competitive tender process and appointed e-Dialog as its e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. service provider for customer communications in the UK. e-Dialog will provide British Airways with strategic and technological expertise and support for its e-mail communications to Executive Club members and registered customers on its Web site, www.ba.com. The decision to appoint a dedicated e-mail marketing provider reflects the increasing importance of direct electronic customer communication as part of the airline's marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales strategy. "E-mail is becoming our principal customer communications channel Also called a "circuit" or "line," it is a pathway over which data are transferred between remote devices. It may refer to the entire physical medium, such as a telephone line, optical fiber, coaxial cable or twisted wire pair, or, it may refer to one of several carrier frequencies ," said Jayne O'Brien, head of UK and Ireland marketing for British Airways. "e-Dialog brings strategic and technological expertise that will allow us to make our communications more effective and talk to our customers on an individual basis." "We are delighted to be chosen by such a prestigious airline for the value of our services and knowledge," commented Simone Barratt, managing director of e-Dialog UK. "Our experience in the travel industry will help deliver British Airways' marketing communications strategy. We look forward to working with the airline to further improve its direct communication with customers." About British Airways British Airways is the UK's largest scheduled international airline and is one of the largest in Europe. It carries 36 million passengers per year to 140 destinations in approximately 70 countries. Together with its oneworld alliance partners, BA can offer its customers flights to 550 destinations worldwide. The airline has one of the largest fleets in Europe - with almost 300 aircraft in service. It operates approximately 1,000 flights per day. British Airways employs 45,000 people around the world, making it one of the most diverse global workforces. British Airways is based at London Heathrow. For media inquiries, contact the British Airways press office at +44 (0) 208 738 5100. About e-Dialog Established in 1997, e-Dialog is a proven provider of precision e-marketing solutions with deep-rooted strengths in e-mail and database marketing. Through a unique combination of marketing intelligence and precise relevance technology, we enable some of the world's most recognized brands, such as Tesco, Marks & Spencer, FilmFour, Reuters, American Eagle Outfitters, BMG BMG Bundesministerium für Gesundheit (Germand: Federal Ministry for Health) BMG Be My Girl BMG Blue Man Group BMG Bertelsmann Music Group BMG Be My Guest BMG Browning Machine Gun BMG Bulk Metallic Glass Music Service and TJX Companies The TJX Companies, Incorporated (NYSE: TJX), is the largest international apparel and home fashions off-price department store chain, based in Framingham, Massachusetts, in the United States. , to maximize long-term customer value with contextually targeted communications. Our service offerings empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems large, multifaceted mul·ti·fac·et·ed adj. Having many facets or aspects. See Synonyms at versatile. Adj. 1. multifaceted - having many aspects; "a many-sided subject"; "a multifaceted undertaking"; "multifarious interests"; "the multifarious companies like these to enhance permission-based e-mail marketing efforts through fully integrated, cross-channel communications, including dynamically printed direct mail, RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. and mobile messaging. JupiterResearch ranked e-Dialog the leading e-mail marketing provider among service-oriented ESPs in 2005 based on its value and market suitability, highlighting its account servicing, strategic and creative input, and campaign management and analytics applications. e-Dialog is a privately-held company based in London and Lexington, Mass. Investors include Flagship Ventures and Commonwealth Capital. For more information, visit www.e-dialog.com or contact Peter Duffy at +44 (0) 20 7659 2716 or Arthur Sweetser at 781-372-3353. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion