British Airways Selects Vicinity's Internet-Based Marketing Services; Traveling Around London Just Got Easier Thanks to Company's Online Services.PALO ALTO Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif.--(BUSINESS WIRE)--Nov. 22, 1999-- Vicinity Corp. (www.vicinity.com), the leader in Internet-based marketing services, today announced it is helping British Airways British Airways in full British Airways PLC International passenger airline based in London. In 1936 British Airways Ltd. was founded through the merger of three smaller airlines. (www.britishairways.com) enhance customers' experience by incorporating Vicinity's Business Finder capabilities into a new site they just launched, located at www.LONDONtraveller.com. This announcement comes shortly after Vicinity's launch of e-retail services in Germany Germany (jûr`mənē), Ger. Deutschland, officially Federal Republic of Germany, republic (2005 est. pop. 82,431,000), 137,699 sq mi (356,733 sq km). , Switzerland, France, Italy, The Netherlands, Austria, Belgium, Luxembourg, Denmark, Sweden, Spain and the United Kingdom. The company's Internet-based e-retail solutions offer multinational and European European emanating from or pertaining to Europe. European bat lyssavirus see lyssavirus. European beech tree fagussylvaticus. European blastomycosis see cryptococcosis. brand-name companies such as British Airways the ability to maximize their online marketing efforts by transforming Web surfers
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"We're using Vicinity's UK Business Finder capabilities to allow visitors to LONDONtraveller.com to locate all the attractions and places of interest we feature," said Nick Doran, vice president interactive marketing of British Airways. "Vicinity's Internet marketing See Internet advertising. services allow us to leverage the power of the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the to provide our customers with the breadth of timely information they need to plan their travel." With Vicinity's Business Finder services on LONDONtraveller.com, visitors are now able to locate up-to-date travel information about London, British Airways home. The Web site provides fully interactive and high-quality information, enabling visitors to map hotels, hotspots, attractions, shops and restaurants. And when they are ready, visitors can book flights and hotels. "With Vicinity's array of marketing services, the Web truly becomes limitless as multinational corporations
Vicinity's Business Finder service gives corporations, dealerships or franchises an effective Web-based locator they can integrate into their own Web sites to provide proximity and multi-attribute proximity search Proximity search can mean:
About British Airways new site, www.LONDONtraveller.com Visitors to LONDONtraveller.com have access to an unprecedented array of travel information on London. Users can find directions to hotels, nearby attractions and various shops, clubs and restaurants. The site lets London visitors custom-plan their trip with additional links and listings for all the hottest places and points of interest in London. When users are ready, they can book their flights and hotels on the site, making for true one-stop shopping. About Vicinity Corp. Vicinity Corp. is the leading provider of Internet-based infrastructure marketing services for brand name Fortune 1000 companies. Vicinity's click-and-mortar solutions enable its clients to direct consumers searching for a specific product or service to the nearest brick-and-mortar store that carries that product or service. Some of Vicinity's more than 270 companies, with an aggregate of more than 2.5 million real world locations, include Fed Ex, Ford, GM, Hewlett-Packard, Hilton, Marriott, McDonald's, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. , Nike, Pizza Hut, Starbucks, Starwood Hotels, Taco Bell Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is a Mexican-style quick service restaurant chain based in Irvine, California, United States. The restaurant has locations primarily in the United States and Canada, but also operates outlets in several other markets. , Toyota and UPS. Vicinity's customers gain a competitive advantage by driving Web traffic to their brick-and-mortar locations. Vicinity's product suite of private-label and co-branded content and services includes Business Finder, Telephone Business Finder, Wireless Business Finder, MapBlast! Mapping Services, SiteMaker and Business Directory. The company was established in 1995 and is headquartered in Palo Alto, Calif. Vicinity, MapBlast!, Business Finder, Telephone Business Finder, Wireless Business Finder, SiteMaker and Business Directory are service marks of Vicinity Corp. All other company or product names are trademarks or registered trademarks of their respective holders. |
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