British Airways Selects Real Media, Inc.'s Open AdStream as Global Ad Serving Platform; Outsources Traffic Management to Real Media Professional Services.Business Editors LONDON--(BUSINESS WIRE)--Jan. 23, 2003 Real Media Europe, a unit of 24/7 Real Media, Inc. (Nasdaq: TFSM), a leader in interactive marketing, today announced that British Airways British Airways in full British Airways PLC International passenger airline based in London. In 1936 British Airways Ltd. was founded through the merger of three smaller airlines. has designated Real Media's Open AdStream(TM) Central as its global ad serving solution for www.ba.com. Open AdStream is a proprietary online ad serving technology available in local and fully-hosted (Central) versions. It is the most effective means for Web publishers to manage their online advertising revenue. Additionally, British Airways will be utilizing Real Media's Traffic Services for its campaign management needs. Real Media's unique position as the only one-stop, full service media and technology provider in the digital advertising industry translates into an unparalleled understanding of all aspects of campaign management. "We evaluated our options and were happy to go with Real Media because of their extensive knowledge of online media technology that allows for sophisticated targeting of audience segments on behalf of our business partners," said Chris Davies This article is about the British politician. For the Australian cricketer, see Christopher Davies (cricketer). Christopher Graham Davies (born 7 July 1954) is a Liberal Democrat politician in the United Kingdom. , Managing Editor of BA.com. "Additionally Real Media's turn key solution where traffic services and advertising delivery are bundled allows us one point of contact for all of our advertising management needs." Tim Brown Timothy Donell Brown (born July 22, 1966) is a retired wide receiver, who played in the National Football League. He spent sixteen years with the Oakland Raiders, during which he established himself as one of the League's most prolific wide receivers. , managing director of Real Media UK, said, "We are delighted to have this opportunity to work with British Airways. Open AdStream Central will enable British Airways to provide their advertisers with first class ad delivery, compelling rich media and protection of audience data for further, exclusive monetization Monetization The securitization of the gross revenues of a contract. ." About British Airways British Airways is one of the world's biggest international airlines flying to 566 destinations in 133 countries. Last year, some 44 million passengers flew on the 499,000 flights that British Airways operated. That's the equivalent of 80 passengers checking in every minute, 24 hours a day, and a British Airways flight taking off and landing every 60 seconds. About 24/7 Real Media, Inc. 24/7 Real Media (called Real Media in Europe) provides marketing and technology solutions to online marketers and publishers to maximize customer relationships and revenue. Products and services include Internet ad serving technology, online media representation, integrated marketing solutions comprised of network and site specific advertising, online promotions and search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden . The company is headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , with offices in other major U.S. cities, Europe and Canada. For more information, please visit www.247realmedia.com. Forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. : This news release includes certain ``forward-looking statements'' within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances CIRCUMSTANCES, evidence. The particulars which accompany a fact. 2. The facts proved are either possible or impossible, ordinary and probable, or extraordinary and improbable, recent or ancient; they may have happened near us, or afar off; they are public or . Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in the most recent quarterly report and other filings with the Securities and Exchange Commission made by the Company and other public companies named herein. The Company is not under any obligation to (and expressly disclaims any obligation to) update or reaffirm re·af·firm tr.v. re·af·firmed, re·af·firm·ing, re·af·firms To affirm or assert again. re its forward-looking statements whether as a result of new information, future events or otherwise. |
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