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British Airways Offers $99 One-Way Fare to London During Its Special 3-Day `Close of the Millennium Sale,' Plus Exceptional Value Fares Available From 22 U.S. Gateway Cities.

LOS ANGELES--(BUSINESS WIRE)--Sept. 21, 1999--

British Airways tonight started a special three-day "Close of the Millennium Sale" with fares as low as $99(a) for one-way from New York or East Coast gateways to London.

The special low fares are offered for travel to London from any of 22 gateways in the United States, ranging from only $99 to $200 one-way plus tax and based on a round trip.

The British Airways "Close of the Millennium Sale" starts at 8 p.m. EDT on Tuesday, Sept. 21, and continues for only three days through midnight on Friday, Sept. 24, local time.

"These special, exceptionally low fares for travel this fall to London are a great way for British Airways to celebrate the end of what has been a great millennium for world travel," said Jill Donaldson, vice president, Leisure Travel Marketing for British Airways in the United States.

"We believe these are the lowest fares available and a compelling reason for travelers to preview London as the Millennium City this fall. It's a terrific way to celebrate the end of a great millennium -- and at a terrific price -- but only if you act quickly."

The best price is the fare for travel on a Wednesday, but there are also huge discounts for any day of the week and from any of its gateways in North America, according to the airline.

British Airways officials noted that the early fall is a particularly good time to visit London, with good weather before the arrival of winter and with the absence of the heavy crowds of tourists that are typical in the summer.

London has been designated as the Millennium City and this fall is a particularly good time to preview work on some of the new attractions that will open next year in London -- like the London Eye and the Millennium Dome, both of which are sponsored by British Airways.

"By buying ahead during the three-day special British Airways `Close of the Millennium Sale,' you get a great price for travel at any time from October 1 through December 8," explained Donaldson. "It's a particularly good value given British Airways' great reputation for world-class travel, and it's a good time to see London before the millennium ends."

British Airways' "Close of the Millennium Sale" special fares are available through travel agents in the United States; by calling British Airways' toll-free number at 800/AIRWAYS; or online through the British Airways Web site at www.Britishairways.com/centurysale.

British Airways' special three-day "Close of the Millennium Sale" fares are listed below.
Departure day of week/ Sunday through Thursday through
Location/One-way fare Wednesday Tuesday Saturday

East Coast gateway $ 99 $125 $150
(Atlanta, Baltimore, Boston, Charlotte, New York JFK, Newark,
 Philadelphia, Pittsburgh & Washington Dulles)

Midwest and Florida
gateway $124 $150 $175
(Chicago, Dallas/Ft. Worth, Detroit, Houston, Miami, Orlando & Tampa)

West Coast gateway $149 $175 $200
(Denver, Los Angeles, Phoenix, San Diego, San Francisco & Seattle)


(a) Note: Special "Close of the Millennium Sale" fares are one-way fares based on a round-trip purchase, and are subject to approximately $90 in federal taxes for any airline ticket purchase. Fares are based on a Saturday night stay and a maximum stay of 30 days. Tickets must be paid for by the end of the sale by midnight on Friday, Sept. 24, and for travel from Oct. 1 through Dec. 8, 1999. The travel offer for Pittsburgh is good only through Oct. 30, when the airline will suspend service to that gateway.
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Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 22, 1999
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