British Airways Chooses ValueClick, Inc. Subsidiary Be Free Europe to Support New Travel Agent Booking Tool, Trade Fare Explorer.Business Editors WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--Aug. 28, 2002 Be Free Helps British Airways British Airways in full British Airways PLC International passenger airline based in London. In 1936 British Airways Ltd. was founded through the merger of three smaller airlines. Develop Online Relationships with Travel Agents ValueClick, Inc. (Nasdaq:VCLK VCLK Video Clock VCLK Virtual Clock VCLK Value Click ), a leading provider of innovative media and technology solutions for advertisers and direct marketers today announced that its subsidiary Be Free, best known for its BFAST BFAST Be Free Affiliate Service Technology (Be Free Inc.) partner marketing services and BSELECT predictive merchandising technology, has been selected by British Airways to support its travel agents' online booking tool, Trade Fare Explorer. BFAST will be used initially by British Airways to manage agent registration and login Signing in and gaining access to a network server, Web server or other computer system. The process (the noun) is a "login" or "logon," while the act of doing it (the verb) is to "log in" or to "log on. validation for Trade Fare Explorer as well as to track sales and manage commissions to their agents without requiring them to have individual Web sites. British Airways has set-up its new Web-based booking tool to help drive traffic and online revenue through building more direct, online relationships with travel agents. "The BFAST service is integral to the successful operation of Trade Fare Explorer," stated Dean Yardley, Commercial Manager for British Airways. "By working with Be Free, we have developed a cost efficient and highly secure solution for the management of agent registration and login validation." Carl White, European Managing Director of ValueClick, Inc. stated, "British Airways is an excellent example of how Be Free is moving beyond a traditional affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. service. Leading businesses are utilizing Be Free's technology to bridge the gap between their online and offline businesses. As a result, we are helping more customers develop an effective multi-channel strategy required to succeed in today's marketplace." About Be Free, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of ValueClick, Inc. Be Free offers cost-effective and measurable ways to attract customers and increase online sales using affiliate and partner marketing programs and personalized recommendation and merchandising assistant technology. With Be Free's BFAST(R) affiliate marketing service, businesses build and manage a channel of online marketing partners to promote products and services across the Web. These partners are compensated based on performance, resulting in a significantly lower cost of customer acquisition. With Be Free's BSELECT(SM) Onsite service, retailers convert more browsers to buyers on their web site -- learning from non-personally identifying customer behavior and automatically serving real-time product recommendations. BSELECT gives a merchandiser insight into the right products to promote thus increasing sales and revenue. For more information on Be Free's products and services, visit www.befree.com. About ValueClick, Inc. ValueClick, Inc. offers innovative media and technology solutions to advertisers and direct marketers to help them achieve their multi-channel marketing goals of acquiring, retaining, and growing customer relationships. ValueClick, Inc. has offices worldwide and drives measurable results to clients such as Wells Fargo Wells Fargo armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147] See : Protectiveness Wells Fargo company that handled express service to western states; often robbed. [Am. Hist. , eBay, and McCann Erickson McCann Erickson is a global advertising agency network, with offices in over 130 countries and almost eight decades of multinational experience . McCann is a subsidiary of the Interpublic Group of Companies . For more information, please visit www.valueclick.com. This release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties, including trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted and reported results should not be considered an indication of future performance. Important factors which could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including the registration statement as filed on Form S-4, as amended, used to register the shares issued in the Be Free, Inc. merger, its Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. filed on March 22, 2002, recent quarterly reports on Form 10-Q Form 10-Q See 10-Q. and current reports on Form 8-K Form 8-K The form required by the SEC when a publicly held company incurs any event that might affect its financial situation or the share value of its stock. Form 8-K See 8-K. . Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. |
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