British Airport Authority Re-Develops Web Infrastructure with Vignette V7.AUSTIN, Texas -- Vignette Vignette A symbol or pictorial representation of the corporation on a stock certificate. Usually a complicated and artistic design, it is meant to make the counterfeiting of stock certificates as difficult as possible. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :VIGN VIGN Vignette Corporation (stock abbreviation, AMEX) ) today announced that British Airport Authority (BAA Baa See BBB. ), the world's largest airport company with seven airports serving more than 140 million passengers a year, has re-developed its Web infrastructure with Vignette(R) V7 Enterprise Content Management (ECM (1) (Enterprise Change Management) See version control and configuration management. (2) (Error Correcting Mode) A Group 3 fax capability that can test for errors within a row of pixels and request retransmission. ) solutions. Vignette V7 was selected by BAA to improve the management and quality of its online communications, and develop a single framework to underpin all internal and external Web properties. The site has been re-launched with a distinct, consistent brand identity, which enables non-technical staff to update the Web site in real-time. In addition, it also provides new levels of information for passengers, and increased corporate governance Corporate Governance The relationship between all the stakeholders in a company. This includes the shareholders, directors, and management of a company, as defined by the corporate charter, bylaws, formal policy, and rule of law. . The public Web site delivers customers with significantly enhanced search and navigation features, to increase usability. Following extensive evaluation, BAA selected Vignette V7 for its complete portfolio of integrated content management, portal and collaboration software See collaborative software. , and for the ease of development of new content. The site will can now be accessed and updated by over 100 employees in BAA's head office. BAA will evaluate Vignette V7 records and document management, to enhance centrally stored information. "By using Vignette V7 we're able to efficiently, source, organize and deliver up-to-date information to BAA's key stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. in a manageable, timely fashion," said Tim Matthews, technology services manager at BAA. "The re-developed site will build a single framework from which we can access all internal and external internet sites, ensuring not just a consistent identity for BAA, but content that can simply and effectively be updated to reflect our business." BAA worked with Diagonal Consulting to implement Vignette V7 to achieve the following objectives for the newly re-designed Web site: --Improve efficiencies and enhance customer service --Efficiently share corporate information among its 12,000 employees --Improve the quality of real-time information available to passengers --Enhance communications between its retailers and business partners. --Ability to deliver real-time information to all stakeholders as required The new internal BAA enterprise portal See corporate portal. provides a single interface to deliver corporate news such as share prices, crisis communications Crisis communications are generally considered a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. and job vacancies -- enhancing communication flow throughout the organization. Information will be easily accessible at over 90 plasma screens and through kiosks across the airport. The enterprise portal will also provide desk-based employees with a single corporate dashboard, consolidating information from a range of applications, which delivers immediate one-stop access to personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. job-related information, corporate news and mail. The re-development will also allow BAA to work more closely with its community of business partners and retailers in airports, sharing relevant corporate information and collaborating on joint initiatives. "BAA had a specific business objective in that it needed to become more accessible to consumers," said Chuck Neal, senior vice president of worldwide sales and distribution at Vignette. "By collaborating with Vignette V7, BAA now has a scalable platform on which to develop its online initiative. We are delighted that BAA is benefiting from Vignette V7's integration of content management, portal and collaboration, software that will improve internal and external information." About BAA BAA's seven UK airports -- Heathrow, Gatwick, Stansted, Southampton, Aberdeen, Glasgow and Edinburgh -- fly to over 700 destinations, and are served by 300 airlines. The baa.com website received over 21 million visitors in 2004. Leading the world in travel retail. BAA's unique customer-focused approach has won it over 28% of the total European market, and Heathrow alone accounts for over half of the UK market, the largest by far in Europe (source: Mintel). Reaching over 140 million passengers per year at its UK airports, BAA offers a unique awareness and responsiveness in addressing the travelers' needs. That awareness is also carried in operations at airports in America, Australia and Italy and covers every aspect of commercial development and management, including retailing, car parking, catering, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , travel services, marketing, advertising and sponsorship. BAA's seven UK airports have over 1 million square feet of retailing, housing 800 retail outlets retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → and catering sites. About Vignette Vignette's software and expertise help organizations harness the power of information and the Web for measurable improvements in business efficiency. As the efficiency experts, Vignette (NASDAQ:VIGN) helps organizations increase productivity, reduce costs, improve user experiences and manage risk. Vignette's intranet, extranet and Internet solutions incorporate portal, integration, enterprise content management and collaboration capabilities that can rapidly deliver unique advantages through an open, scalable, and adaptable architecture that integrates with legacy systems. Vignette is headquartered in Austin, Texas, with local operations worldwide. Visit http://www.vignette.com to see how Vignette customers achieve measurable improvements in business efficiency and to find out why more companies prefer Vignette. FORWARD-LOOKING STATEMENTS forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. The statements contained in this press release that are not purely historical are forward-looking statements including statements regarding the Company's expectations, beliefs, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding Vignette's products, future sales, market growth and competition. All forward-looking statements included in this press release are based upon information available to the Company as of the date hereof, and the Company assumes no obligation to update any such forward-looking statement. Actual results could differ materially from the Company's current expectations. Factors that could cause or contribute to such differences include, but are not limited to, Future Losses, Limited Operating History, Fluctuation Fluctuation A price or interest rate change. of Quarterly Revenues and Operating Results, Acquisition Integration, Competition, Dependence on a Small Number of Large Orders, Lengthy Sales Cycle and Product Implementation, Market Awareness of Our Product, Rapid Changes in Technology and New Products, and other factors and risks discussed in the Company's reports filed from time to time with the Securities and Exchange Commission. Vignette, the V Logo, e:fficiency, and e:fficiency experts are trademarks or registered trademarks of Vignette Corp. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and other countries. All other names are the trademarks or registered trademarks of their respective companies. |
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