Britemoon Named Best Email Web Site by Web Marketing Association; Email Campaign Management Solution Recognized as Best in Industry.Business/Technology Editors METHUEN Methuen (mĭth  `ən), town (1990 pop. 39,990), Essex co., NE Mass., a suburb of Boston; settled c.1642, set off from Haverhill 1725. , Mass.--(BUSINESS WIRE)--Nov. 13, 2000 Britemoon, a leading provider of ASP-based email marketing software today announced that the Web Marketing Association (WMA (Windows Media Audio) An audio compression method from Microsoft. Known originally as MSAudio, this proprietary format competes with the MP3 and AAC methods. WMA encodes rapidly and is known to be especially effective at low bit rates. ), an organization devoted to recognizing excellence in corporate Web sites worldwide, has named the company's email marketing campaign management solution the industry's Outstanding Web Site of 2000. Britemoon, a leading provider of ASP-based email marketing software today announced that the Web Marketing Association (WMA), an organization devoted to recognizing excellence in corporate Web sites worldwide, has named the company's email marketing campaign management solution the industry's Outstanding Web Site of 2000. The WebAwards, judged by a panel of experts across all Web-related disciplines, recognize individual and team achievement in the creation and maintenance of outstanding corporate Web sites. Entries were judged based on design, innovation, content, interactivity, navigation, ease of use and use of technology. Recognized for its design and function above and beyond the standard of excellence for email marketing web sites, Britemoon was specifically cited for its intuitiveness and utility. Britemoon is a self-service email marketing solution designed to target prospects, customize offers, personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. messages, execute campaigns, track and analyze results and generate real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. reports. Britemoon's intuitive interface enables marketers to conduct sophisticated online direct marketing campaigns easily and affordably. "We are pleased and honored hon·or n. 1. High respect, as that shown for special merit; esteem: the honor shown to a Nobel laureate. 2. a. Good name; reputation. b. that Britemoon is receiving this continued acclaim," said Mimi Englander, acting vice president of marketing, referring to the company's selection last month as a MIMC MIMC Massachusetts Interactive Media Council MIMC Manitoba International Marketing Competition (Manitoba, Canada) MIMC Mobile Infirmary Medical Center MIMC Mercury IMC Ltd (hazardous areas security access devices) Awards finalist. "As further validation See validate. validation - The stage in the software life-cycle at the end of the development process where software is evaluated to ensure that it complies with the requirements. , our growing list of agency and end-user customers are reporting immediate results using Britemoon's solution to meet their specific sales and marketing objectives." About Britemoon Britemoon was founded in 2000 by industry executives who recognized the need to provide small and medium size businesses with an affordable, yet robust solution to conduct targeted email campaigns. Britemoon's intuitive user interface provides everything needed to develop, execute and measure a successful campaign. For more information visit www.britemoon.com. About WMA The Web Marketing Association (WMA) was founded in 1997 to help set a high standard for Internet marketing See Internet advertising. and corporate web development on the Web. This Boston-based organization is made up of Internet marketing, advertising, PR and design professionals from around the country who share an interest for improving the quality of advertising, marketing and promotion used to attract visitors to corporate Web sites. The Web Marketing Association is the producer of the WebAwards, an annual award competition that is designed to judge corporate Web sites against an Internet standard An Internet standard is a specification for an innovative internetworking technology or methodology, which the Internet Engineering Task Force (IETF) ratified as an open standard after the innovation underwent peer review. and against peer sites within their industry. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion