BriteSmile, Inc. Names William T. McCarthy Chief Financial Officer.

LESTER, PA--(BUSINESS WIRE)--August 24, 1998--BriteSmile, Inc. (AMEX: BWT), a leading provider of tooth whitening and other therapeutic medical and dental procedures, today announced that William T. McCarthy, 46, has been named Chief Financial Officer of the Company effective immediately.

Mr. McCarthy was previously Chief Financial Officer at Balanced Care Corporation (BCC) (AMEX: BAL), a leading provider of senior care services which completed its initial public offering in February 1998. Mr. McCarthy joined BCC when it was a start-up company. He established all financial systems and built the finance team which handles all accounting, budgetary, financial modeling and treasury functions. During his tenure as CFO at BCC, the company completed and financed the acquisition and integration of more than 40 senior care facilities and the construction of more than 20 assisted living facilities. Prior to his work at BCC, he was Chief Accounting Officer of Concord Health Group, Inc. (CHG), a publicly traded long-term care provider, where he handled CHG's accounting, SEC matters, acquisition due diligence and integration, information systems and tax planning.

"With more than 20 years of business and financial experience, Bill will be a valuable member of our management team," said Richard V. Trefz, BriteSmile's President and Chief Executive Officer. "I look forward to working together as we restore the Company's financial strength and focus on providing our shareholders with long-term growth opportunities."

"I am pleased to be joining a company with innovative products, strong market potential and exciting prospects for growth," said McCarthy.

Prior to CHG, Mr. McCarthy spent 17 years at Coopers & Lybrand L.L.P., where he was a Partner. In addition, he is a member of the American and Pennsylvania Institutes of Certified Public Accountants. He holds a B.A. degree from Boston College and an M.B.A. in Finance from Drexel University.

About BriteSmile

BriteSmile, Inc. develops, manufacturers, sells and leases light-activated and laser-based dental and medical devices used for both cosmetic and therapeutic purposes and, where applicable, the chemical agents used in connection with these devices. The Company is committed to providing tooth whitening and other therapeutic medical and dental procedures through leading-edge technology. BriteSmile was formerly known as Ion Laser Technology, Inc.

This release, other than historical information, consists of forward-looking statements that involve risks and uncertainties such as the development and introduction of new products and the acceptance of those new products in the marketplace. Readers are referred to the documents filed by BriteSmile with the Securities and Exchange Commission, specifically the Company's current and past reports on forms 10-QSB and 10-KSB, that identify important risk factors which could cause actual results to differ materially from those contained in the forward-looking statements. BriteSmile and its subsidiaries disclaim any intent or obligation to update these forward-looking statements.

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