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Brite-Strike Tactical Illumination Products, Inc. Launches Major Media Advertising Campaign.


National Broadcast and Print Ad Campaign Highlights Company's Line of Tactical Flashlights and Personal Protection Systems

KINGSTON, Mass. -- Brite-Strike Tactical Illumination illumination, in art
illumination, in art, decoration of manuscripts and books with colored, gilded pictures, often referred to as miniatures (see miniature painting); historiated and decorated initials; and ornamental border designs.
 Products, Inc. (Pink Sheets:BSTI BSTI Bangladesh Standards and Testing Institute
BSTI Basic Scientific and Technical Information
), a leader in the design of advanced, high-intensity LED (light-emitting diode) tactical flashlights and personal protection systems for the military, law enforcement and consumer markets, announced today it has launched a major media advertising campaign during the month of August with print ads slated for USA Today USA Today

National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s.
, the nation's largest daily newspaper, and a 30-second commercial airing on several high-profile cable networks. The national television campaign is scheduled to continue through the early fall months.

The TV ads can be seen beginning this month on several major cable networks like: Bloomberg, CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence)
CNBC Consumer News and Business Channel
CNBC Congress of National Black Churches, Inc.
, CNN CNN
 or Cable News Network

Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world.
, Fox Business News, Fox News, Tru-TV, and MSNBC MSNBC Microsoft/National Broadcasting Company . A full-page print ad will appear in USA Today, the nation's most widely circulated newspaper, reaching more than two million readers per day.

"We are making a significant investment to move the Brite-Strike brand forward," said Glenn Bushee, president of Brite-Strike Technologies, Inc. "Advertising on CNBC, for example, with over 95 million viewers, gives us a way to kick off our campaign in a big way. Our goal is to bring personal safety into the hands of ordinary citizens; their security is of the utmost importance."

Designed by police officers, the company's high-performance flashlights use cutting-edge Philips Lumileds Luxeon[R] technology to produce 198 lumens of ultra-bright light that can disorient dis·o·ri·ent  
tr.v. dis·o·ri·ent·ed, dis·o·ri·ent·ing, dis·o·ri·ents
To cause (a person, for example) to experience disorientation.

Verb 1.
 and temporarily impair im·pair  
tr.v. im·paired, im·pair·ing, im·pairs
To cause to diminish, as in strength, value, or quality: an injury that impaired my hearing; a severe storm impairing communications.
 the vision of an attacker. Brite-Strike's Tactical Blue-Dot[TM] Series is currently used by various government agencies, the military, SWAT teams First developed in the 1960s by local law enforcement agencies, Special Weapons and Tactics units, or SWAT teams, have become common in police departments throughout the United States.  and other law enforcement officials. Its patented Lightning Strike lightning strike nhuelga relámpago

lightning strike n (Brit) → grève f surprise

lightning strike n (BRIT
[TM] Personal Protection System thwarts potential attackers with a combination of a high-intensity flashing strobe light strobe light
n.
A flash lamp that produces high-intensity short-duration light pulses by electric discharge in a gas.



strobe light 
 and a super loud, ear-piercing personal alarm, specifically designed for women, seniors, students and other private citizens seeking an easy-to-deploy personal protection system.

Previously, Brite-Strike's line of protection products had only been available by word-of-mouth, the company's website, or several high-end catalogs, including Frontgate and Herrington. Recently, however, retail giants such as BJ'S Wholesale Clubs BJ's Wholesale Club, Inc. NYSE: BJ is a membership-only warehouse club chain operating in the East Coast of the United States, as well as in the state of Ohio. History , Amazon.com, and Lowes.com have agreed to join the growing number of retail channels carrying Brite-Strike.

About Brite-Strike Tactical Illumination Products, Inc. (BSTI.PK)

Brite-Strike Tactical Illumination Products, Inc. was started by two police officers to create world class tactical LED flashlights that had the features that police officers and citizens need to keep them safe. Brite-Strike makes a promise to always use the latest technology, world class components, highest design and manufacturing standards, so consumers can rely on Brite-Strike products when they are needed. For more information on the Brite-Strike product line, please visit: http://www.brite-strike.com.

For more information on Brite-Strike Tactical Illumination Products, Inc., visit:

http://www.BSTI.qualitystocks.net

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Forward-Looking Statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
:

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluating such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set in the company's SEC filings. These risks and uncertainties could cause the company's actual results to differ materially from those indicated in the forward-looking statements.

For high-resolution press and product photos, please contact Denyse Dabrowski.
COPYRIGHT 2008 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008 Gale, Cengage Learning. All rights reserved.

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Publication:Business Wire
Date:Aug 20, 2008
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