Britannica Unveils Ready Reference Encyclopedia; 12-Volume Set Retails At Bookstores for Under $500.CHICAGO--(BUSINESS WIRE)--June 1, 1998-- New Product Demonstrates Company's Commitment To Print Encyclopaedia encyclopaedia Reference work that contains information on all branches of knowledge or that treats a particular branch of knowledge comprehensively. It is self-contained and explains subjects in greater detail than a dictionary. Britannica, Inc. today announced that it will begin selling a popular-priced encyclopedia encyclopedia, compendium of knowledge, either general (attempting to cover all fields) or specialized (aiming to be comprehensive in a particular field). Encyclopedias and Other Reference Books in bookstores across the country. Called Britannica Ready Reference(TM), the 12-volume set will be available in June at a suggested retail price of $499. Affordable Britannica(R) Quality "We are enhancing our print encyclopedia line to offer consumers more choices, especially parents who previously may have passed up Britannica due to price," said John Hallberg, senior vice present, worldwide marketing. "The Britannica Ready Reference gives families the legendary Britannica quality at a price they can afford." The Ready Reference set consists of the first 12 volumes of the full 32 -volume Encyclopaedia Britannica. Containing 64,000 articles organized from A to Z, the Ready Reference provides an unmatched breadth of information on a variety of topics. Contributors include many leading authorities and Nobel Prize winners Bank of Sweden Prize in Economic Sciences in Memory of Alfred Nobel Year Recipient(s) 1969 Ragnar Frisch Jan Tinbergen 1970 Paul A. Samuelson 1971 Simon Kuznets 1972 Sir John R. Hicks Kenneth J. , such as Albert Einstein Ein·stein , Albert 1879-1955. German-born American theoretical physicist whose special and general theories of relativity revolutionized modern thought on the nature of space and time and formed a theoretical base for the exploitation of atomic energy. , Sigmond Freud and Milton Friedman Noun 1. Milton Friedman - United States economist noted as a proponent of monetarism and for his opposition to government intervention in the economy (born in 1912) Friedman . The articles are enhanced by more than 16,000 illustrations, maps and photographs. Also included with the set is the Britannica Year Book(R) which features the important people, events, disasters, discoveries and achievements that changed our lives in the past year. Room To Grow The most frequently used part of the full Encyclopaedia Britannica, the Ready Reference is designed as a starter set for families who expect to expand their reference resources as their information needs grow over time. With the initial investment in the Ready Reference, parents can add other reference tools such as the remaining volumes of the print encyclopedia or Britannica's electronic products. "With the breadth of information it offers, the Ready Reference is a highly valuable reference tool, as well as an ideal foundation for a larger reference collection," said Paul Hoffman
Continued Commitment To Print Encyclopedias This article contains a list of encyclopedias, including projects to create new works. Because the number of works that can be considered encyclopedias is very large, this list does not attempt to be comprehensive. Nearly a year ago, Britannica began offering its Encyclopaedia Britannica set in retail bookstores, distributed through Merriam-Webster Inc. In addition to the full 32-volume set, Merriam-Webster will now also distribute the 12-volume Ready Reference and Britannica CDs. "By introducing the Britannica Ready Reference, we are demonstrating our commitment to print encyclopedias, as well as to offering choices to consumers," said Halberg. "At the same time, we are continuing our success in other areas, such as electronic reference tools." Encyclopaedia Britannica's Britannica(TM) CD is the best-selling best·sell·er also best seller n. A product, such as a book, that is among those sold in the largest numbers. best CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). encyclopedia on the market, and Britannica Online(R) (www.eb.com) is the only revenue-generating online encyclopedia, providing access to consumers and more than 70 percent of four-year college students. The company also offers the Britannica Internet Guide, (www.ebig.com), a free Web navigation service featuring sites selected and described by Britannica editors. Encyclopaedia Britannica is planning a multi-million-dollar branding campaign, including advertising and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , that will start in time for the back-to-school season this year. Impact is the company's brand advertising agency, and Ketchum Public Relations Chicago handles brand public relations. Encyclopaedia Britannica, Inc., based in Chicago, publishes the most authoritative and comprehensive encyclopedia products in the English language English language, member of the West Germanic group of the Germanic subfamily of the Indo-European family of languages (see Germanic languages). Spoken by about 470 million people throughout the world, English is the official language of about 45 nations. . They include Britannica CD, on CD-ROM; Britannica Online (www.eb.com), and the Britannica Internet Guide, (www.ebig.com), on the Internet; the famous 32-volume Encyclopaedia Britannica(R), and the 12-volume Ready Reference. NOTE - Under $500 is the suggested retail price
CONTACT: Encyclopaedia Britannica
Nick Farina, 312/347-7102
nfarina@eb.com
or
Ketchum Public Relations
Traci Failla, 312/228-6840
traci.failla@ketchum.com
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