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Britain's Got Talent's Singing Sensation, Susan Boyle, Gets Virtual Makeover with DailyMakeover.com.


DailyMakeover Leverages Its Try-On Technology to Create Customized Look for the Singer

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Britain's Got Talent Britain's Got Talent is a British television show on ITV (also on TV3 in Ireland). Presented by Ant & Dec, the talent show premiered on 9 June 2007, and was broadcast daily with a live final on 17 June 2007.  singing sensation Susan Boyle, who has become an unlikely global celebrity overnight, has undergone a virtual makeover at DailyMakeover.com, the web's leading beauty information site that provides users access to its virtual try-on technology to create customized makeovers.

"We're excited to offer our team's beauty expertise to enhance Susan Boyle's look," said Rachel Hayes, editorial director at DailyMakeover.com. "We wanted to keep her look natural, something easy that she could create on her own. We selected a sleek, side-parted bob with bangs to help bring more contour to her face. As for makeup, we wanted to bring out her eyes so we thinned out her brows, added thickening thick·en·ing  
n.
1. The act or process of making or becoming thick.

2. Material used to thicken: stir in a thickening of flour and water.

3. A thickened part.
 mascara Mascara (măs`kərə, mäs`kärä), town (1998 pop. 80,797), NW Algeria. The town is also known as Mouaskar. It is an administrative center, a garrison town, and a marketplace, noted for its white wine and for its trade in  and a soft, gray eyeliner. Susan also has a natural, red hue in her cheeks so we used foundation to even out her coloring and added a rose lipstick. Her virtual makeover is a simple and natural look that enhances her current style."

More than four million women are a part of DailyMakeover.com's online beauty community and have leveraged its try-on technology to reinvent re·in·vent  
tr.v. re·in·vent·ed, re·in·vent·ing, re·in·vents
1. To make over completely: "She reinvented Indian cooking to fit a Western kitchen and a Western larder" 
 their look and solicit feedback from other members in the community before making any real changes. The virtual makeover tool enables users to see themselves wearing numerous hairstyles, including over a thousand celebrity hairstyles, as well as cosmetics and accessory options to create their best looks, which can be saved, printed or emailed. DailyMakeover.com also offers up to the minute trends, celebrity hairstyles, and beauty blogs for women to share style opinions and product reviews.

Boyle electrified viewers with her rendition of I Dreamed a Dream from the musical Les Miserables during Saturday's launch of the third series of Britain's Got Talent. The video clip A short video presentation.  of her performance has become a global YouTube hit and is being replayed on other websites and television stations around the world.

Resources

Images of Susan Boyle's Virtual Makeover: http://bit.ly/2WfBfA

Video Clip of Susan Boyle on Britain's Got Talent: http://bit.ly/kkwn

Britain's Got Talent: http://talent.itv.com/

Daily Makeover on Twitter A Web site and service that lets users send short text messages from their cellphones to a group of friends. Launched in 2006, Twitter (www.twitter.com) was designed for people to broadcast their current activities and thoughts. : http://twitter.com/dailymakeover

Daily Makeover on Facebook: http://bit.ly/GDs41

About DailyMakeover.com

DailyMakeover.com, from Makeover Solutions, Inc. is the web's leading beauty information site, providing virtual try-on technology and content needed for personalized makeovers. With more than 4 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. , DailyMakeover.com enables users to see themselves wearing numerous hairstyles, cosmetics and accessory options to create their best looks, which can be saved, printed or emailed. The site also offers up to the minute trends, celebrity hairstyles, and online community, beauty blogs for women to share style opinions and product reviews. DailyMakeover, Inc. licenses its turnkey try on tool and vast customizable content library to other publishers. It is currently licensed to 54 around the world.

About Makeover Solutions

Makeover Solutions, Inc. is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing image processing

Set of computational techniques for analyzing, enhancing, compressing, and reconstructing images. Its main components are importing, in which an image is captured through scanning or digital photography; analysis and manipulation of the image, accomplished
 tools and technology for more than 10 years. With a library of 7300 hairstyles and 6000 beauty products and accessories, Makeover Solutions has deep content that its partners can leverage to reach a unique set of audiences. The try-on technology is used by Makeover Solutions' own highly-popular beauty website, DailyMakeover.com, as well as several beauty and lifestyle sites and the sites of major brands. Makeover Solutions is headquartered in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 and is backed by Village Ventures, Rho Canada and Borealis Ventures.
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Publication:Business Wire
Date:Apr 17, 2009
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