Brita Products To Acquire All Rights to Brita Business in Americas.Business Editors OAKLAND, Calif.--(BUSINESS WIRE)--Nov. 2, 2000 The Brita Products Company, a principal subsidiary of The Clorox Company (NYSE NYSE See: New York Stock Exchange :CLX (library, graphics) CLX - The Common Lisp library providing a low-level interface to the X Window System, equivalent to Xlib. Graphics toolkits can be built on top of CLX, e.g. McCLIM, Garnet, CLUE and CLIO. )(PE:CLX), today announced an agreement with Brita GmbH of Germany to acquire full control of Brita water filtration filtration: see sewerage; water supply. Filtration The separation of solid particles from a fluidsolids suspension of which they are a part by passage of most of the fluid through a septum or membrane that retains most of the solids products in North and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. , including the exclusive use of the Brita trademark, full rights to develop and market new products under the Brita name, and all business assets in the region. Terms of the agreement were not disclosed. The Brita Products Company, headquartered in Oakland, Calif., is the leading U.S. manufacturer and marketer of water filtration products for the home. Since 1995, Brita Products and Brita GmbH have maintained a joint venture in the Americas. Brita GmbH will continue to control the Brita business outside the Americas. "The buyout Buyout The purchase of a company or a controlling interest of a corporation's shares. Notes: A leveraged buyout is accomplished with borrowed money or by issuing more stock. of the joint venture will enhance the ability of Brita Products to pursue new business opportunities, develop new products, and improve its operating efficiency in the Americas," said Scott Weiss, Clorox vice president and general manager for Brita Products. He added that the two Brita entities will continue to share marketing, research and development information. The Clorox Company is a multinational manufacturer and marketer of household products, and products for institutional markets. |
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