Bristol-Myers Squibb Signs Contract for Fair, Isaac MarketSmart Decision System; Solution Will Power Multi-Channel eCRM Campaigns.

Business Editors/Health & Medical Writers

SAN RAFAEL, Calif.--(BUSINESS WIRE)--Jan. 17, 2001

Bristol-Myers Squibb, a diversified worldwide leader in health and personal care products, has signed a four-year contract with Fair, Isaac and Company, Inc. (NYSE: FIC) for the Fair, Isaac MarketSmart Decision System(TM).

Bristol-Myers Squibb will use MarketSmart to manage its consumer database initiatives and direct-to-consumer communication within its U.S. Medicines Group.

"Bristol-Myers' selection of MarketSmart shows the strength of Fair, Isaac's marketing solutions," said Tom Grudnowski, president and CEO for Fair, Isaac. "The traction we are achieving across a variety of industries shows that marketers need what we are offering: A flexible, state-of-the-art eCRM solution that combines all the complex technology required for sophisticated, multi-channel marketing with outstanding client care and the ability to leverage Fair, Isaac's deep analytic expertise." The four-year agreement is Fair, Isaac's largest MarketSmart contract to date in the retail market, and the first in the Pharmaceuticals market space.

MarketSmart ties together the most critical aspects of eCRM -- including data warehousing, analytics, multi-channel marketing, campaign management, data mining and decision technology -- to deliver channel-optimized marketing and consumer information campaigns that can be executed in hours instead of days. Because it's fully netsourced, companies can accomplish their marketing goals and maintain access to the latest marketing technologies without draining their internal IT resources.

About Fair, Isaac

Fair, Isaac (NYSE: FIC) is a global provider of customer analytics and decision technology. Widely recognized for its pioneering work in credit scoring, Fair, Isaac revolutionized the way lending decisions are made. Today the company helps clients in multiple industries increase the value of customer relationships. Fair, Isaac has made the Forbes list of the top 200 U.S. small companies eight times in the last nine years, and was named by InformationWeek as one of the top 50 application service providers. Headquartered in San Rafael, Calif., Fair, Isaac has 21 offices worldwide.

For more information about MarketSmart and Fair, Isaac insurance solutions, visit fairisaac.com.

Note to Editors: Fair, Isaac and Fair, Isaac MarketSmart Decision System are trademarks or registered trademarks of Fair, Isaac and Company, Inc., in the United States and/or in other countries. Other product and company names herein may be trademarks or registered trademarks of their respective owners.