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Bristol Technology and Market Performance Group Partner to Deliver Analytical Products and Services.


Business Editors

DANBURY, Conn.--(BUSINESS WIRE)--Dec. 16, 2002

Bristol Technology Inc.

MPG The extension used on the MPEG file format. See MPEG.

1. (jargon) MPG - Miles per gallon, as in "Your MPG may vary", i.e. "Your mileage may vary".
2. (filename extension) mpg - A filename extension for a file in MPEG format.
 leverages DataAlchemy for services such as Account Business

Planning, Promotion Planning & Evaluation, and Account Profitability

Bristol Technology Inc., a leading developer of software solutions that empower corporations to capture, analyze, and profit from transactional information, today announced a partnership with Market Performance Group (MPG), a management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business
service industry - an industry that provides services rather than tangible objects
 firm providing Consumer Packaged Goods Noun 1. packaged goods - groceries that are packaged for sale
foodstuff, grocery - (usually plural) consumer goods sold by a grocer

plural, plural form - the form of a word that is used to denote more than one
 suppliers and retailers with practical programs targeted at improving market performance.

As a Bristol Consulting Partner, MPG will extend and enhance its offerings to clients who require proven and unique expertise in areas as diverse as general management, marketing, sales management Sales Management Role and Goal
Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a
, trade marketing, category management, field sales and retail management. MPG has Certified DataAlchemy Analysts on staff and can provide clients with sophisticated analyses utilizing the DataAlchemy software.

"In our opinion, DataAlchemy is the best-of-breed analytical software Analytical software is software that is designed specifically for and development of a particular environment or object.  for fact-based selling and market research in the market today," said Tim Toohey, Principal of Market Performance Group. "We are happy to partner with a company who has as strong a commitment as we do to providing exceptional service and support to customers."

"We are very impressed with the way MPG approaches client challenges in a results-based, practical way," said Kevin Blackwell Kevin Patrick Blackwell (born 21 December 1958) is an English former professional football goalkeeper. He is currently the manager of Luton Town. Early career
Blackwell was born in Luton and began his football career as an apprentice at Cambridge United, with Ron
, General Manager of Bristol's Kenosia product group. "The MPG client base includes many current Kenosia customers across an array of categories from food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods.  to health and beauty. We see MPG offering its clients unique perspectives on how to deploy and manage services and support solutions. By adding the Kenosia solution to their repertoire, MPG will be able to provide clients with an even higher return on investment."

"We are impressed with the breadth of analytical capability of Bristol's DataAlchemy product," said Marc Greenberger, Principal at MPG. "Many of our clients are already utilizing Bristol's DataAlchemy software. And we believe that MPG can increase the value of this investment by providing services that leverage DataAlchemy such as Account Business Planning, Promotion Planning & Evaluation, and Account Profitability."

Bristol is currently driving successful DataAlchemy sales and marketing programs at well-known companies such as Sara Lee
For the musician, see Sara Lee (musician). For the band, see SaraLee (band).


Sara Lee Corporation (NYSE: SLE) is a global consumer-goods company based in Downers Grove, Illinois, USA.
, Allied Domecq Allied Domecq PLC was an international company, headquartered in Bristol, UK that operated spirits, wine, and quick service restaurant businesses. History
Allied Domecq was the result of a 1994 merger between Allied Lyons and Pedro Domecq.[1].
, P&G, Kodak, Nestle and General Mills This article or section may contain a proseline.

Please help [ convert this timeline] into prose or, if necessary, a .
. With the unique advantage of compatibility with all sources of retail or market data, DataAlchemy is applicable to market and account-specific analysis and reporting in the pharmaceutical, consumer packaged goods, retail, hardware, automotive and office supply markets.

About Bristol Technology

Bristol Technology is a leading developer of software solutions that empower corporations to capture, analyze, and profit from critical information. Bristol is headquartered in Danbury, CT and has offices in Amersfoort, The Netherlands and Bangalore, India.

Bristol offers leading enterprise software solutions to retail product manufacturers, retailers, and brokers. DataAlchemy is the industry standard for business analytics and reporting ranging from category management and trade funds analysis to financial and executive level dashboard reporting on one platform. Bristol drives the top line by multiplying the return on information investment. For additional information, visit www.bristol.com.

About Market Performance Group

Market Performance Group LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, a management consulting firm, is dedicated to providing CPG CPG

central pattern generators.
 suppliers and retailers with practical programs targeted at improving market performance. MPG's core capabilities include strategy development, business development, business process, and organizational design.

Solutions are developed using MPG's unique customer relationship management approach designed to leverage current strengths, identify gaps and opportunities, and develop focused efforts to drive results. MPG is a "total solutions provider" offering expert management consulting, design, implementation and maintenance. For further information contact Tim Toohey at 630-922-0059, ttoohey@attglobal.net.

Copyright(c) 2002 Bristol Technology Inc. Bristol Technology and Kenosia are registered trademarks of Bristol Technology Inc. All other trademarks are the property of their respective owners.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 16, 2002
Words:612
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