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Bristol Technology Strengthens CPG Industry Expertise With Key Kenosia Appointments.


Business & Technology Editors

DANBURY, Conn.--(BUSINESS WIRE)--Aug. 28, 2001-- (www.bristol.com)

Bristol Technology Inc., a leading developer of software solutions that empower corporations to capture, analyze, and profit from critical information, announced today that Chip Hoyt, Director of Consulting and Matt McGrath
For the actor, see Matt McGrath (actor)


Matthew John “Matt” McGrath (December 18, 1878 – January 29, 1941) was an Irish-American police officer, thrower and Olympic gold medalist.
, Director of Client Solutions, have joined the company to help meet the expansion needs of its Kenosia product group. Kenosia supplies software and services to retail product manufacturers, retailers, and brokers.

Mr. Hoyt and Mr. McGrath bring over 40 years of consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale
foodstuff, grocery - (usually plural) consumer goods sold by a grocer

plural, plural form - the form of a word that is used to denote more than one
 (CPG CPG

central pattern generators.
) experience, and their appointments reinforce Kenosia's strong commitment to this industry. Mr. Hoyt's mission is to create a world-class integrated marketing strategy consulting practice, while Mr. McGrath will be responsible for customer acquisition and the development of best practice client solutions.

"Chip and Matt are two industry veterans with a wealth of CPG experience and insight," said Kevin Blackwell Kevin Patrick Blackwell (born 21 December 1958) is an English former professional football goalkeeper. He is currently the manager of Luton Town. Early career
Blackwell was born in Luton and began his football career as an apprentice at Cambridge United, with Ron
, President of Bristol Technology and General Manager of Kenosia. "Their expertise will help us to further enhance Kenosia's solutions while increasing support and service levels of our expanding customer base."

Kenosia is currently driving successful sales and marketing programs at well-known companies such as Casio, GuinnessUDV, H.J. Heinz, Bacardi and Danone (makers of Evian water). With the unique advantage of compatibility with virtually any source of retail or market data, Kenosia solutions are applicable to market and account-specific analysis in the consumer packaged goods, retail, pharmaceutical, and media industries.

Mr. Hoyt joins Bristol Technology from DVC (1) (Digital Video Camera) A camcorder that records in digital format. See DV.

(2) (Digital Video Cassette) An earlier term for the DV format. See DV.

(3) See desktop videoconferencing.
 Group in Morristown, New Jersey Morristown is a town in Morris County, New Jersey, United States. As of the United States 2000 Census, the town population was 18,544. Its estimated population in 2004 was 18,842. It is the county seat of Morris CountyGR6. , where he served as Sr. VP of Co-marketing responsible for planning integrated brand and sales strategies. Prior to DVC Group, he held various sales and marketing positions with MBS See Mb/sec.

MBS - mobile broadband services
 Associates, Hoyt & Company, Columbia University's Graduate School of Business, and Ralston Purina. Mr. Hoyt received an A.B. from Columbia University Columbia University, mainly in New York City; founded 1754 as King's College by grant of King George II; first college in New York City, fifth oldest in the United States; one of the eight Ivy League institutions.  and an Ed. M. from Harvard University Harvard University, mainly at Cambridge, Mass., including Harvard College, the oldest American college. Harvard College


Harvard College, originally for men, was founded in 1636 with a grant from the General Court of the Massachusetts Bay Colony.
.

Mr. McGrath joins Bristol Technology from Georgia-Pacific Consumer Products in Norwalk, Connecticut, where he served as Director of Strategic Selling, responsible for category management, syndicated data management, sales and analytics reporting, and annual business planning. Prior to this, Mr. McGrath held various sales, marketing, and category management positions with Procter & Gamble, Tropicana, and Pepsi-Cola. He is a graduate of Princeton University Princeton University, at Princeton, N.J.; coeducational; chartered 1746, opened 1747, rechartered 1748, called the College of New Jersey until 1896. Schools and Research Facilities
, where he received a B.A. in Economics.

About Kenosia

The Kenosia product group of Bristol Technology offers leading enterprise software solutions to retail product manufacturers, retailers, and brokers. Kenosia's solutions include DataAlchemy and KnowledgeShare - industry standards for fact-based selling initiatives, including category management, that drive the top line by multiplying the return on information investment. For additional information about Kenosia, visit the Kenosia home page at www.kenosia.com.

About Bristol

Bristol Technology is a leading developer of software solutions that empower corporations to capture, analyze, and profit from critical information. Bristol is headquartered in Danbury, CT, and has offices in Amersfoort, The Netherlands and Bangalore, India. For additional information about Bristol Technology, visit Bristol's homepage at www.bristol.com.

(c) 2001 Bristol Technology, Inc. Kenosia, Bristol, and DataAlchemy are registered trademarks of Bristol Technology, Inc. All other trademarks are the property of their respective owners.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 28, 2001
Words:515
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