Bristol Technology Announces General Availability of Newest Release of DataAlchemy.

DANBURY, Conn. -- Bristol Technology announced today the shipping and general availability of DataAlchemy 5.2 - this latest release includes over 20 new capabilities that have been developed in conjunction with customers - simplifying and automating the way enterprises use DataAlchemy. This release further delivers on DataAlchemy's vision of the ability to bundle and deliver information to the extended enterprise, thus increasing operational efficiency, and helping customers to maximize their investments.

Here are just a few of the key capabilities that users are excited about:

--Ability to drill down within report deliverables for better visualization and organization - end users can quickly select specific items within a list, aggregate or segment, and drill into further detail, with just one click.

--DataAlchemy Bundler - A new stand-alone application that provides field users the ability to re-bundle and redistribute projects after customization.

--The ability to slice DataAlchemy information, such that each user only receives the information relevant to their business needs.

--A new mass delivery capability - providing an alternative bundling mechanism, improving on email distribution performance.

With this latest version of DataAlchemy, Bristol is committing to reducing the total cost of distributing and managing the analysis of POS, syndicated, and internal data sources. It features a rich set of functionality that allows clients to continue their use of DataAlchemy beyond the traditional Wal-Mart, Target, and Grocery channel, to include Home Depot, Lowe's, CVS, OfficeMax and Staples. DataAlchemy is ideal for larger enterprises that are looking to increase the breadth of data they use and automate the distribution of product and POS data. Unlike most products, DataAlchemy is user-friendly, featuring an intuitive graphical user interface, requiring no extensive programming skills.

"Bristol is helping customers take advantage of all the data that they have available to them. With over 900 analysts and 5000 sales people using DataAlchemy around the globe we are committed to being a leader in the area of quick and easy to use solutions for data analysis," says John Boccuzzi, Business Development Director for DataAlchemy. "This release will only continue to help clients, and show a commitment to our partners, by delivering on functionality that has been requested by some of our largest users.

About Bristol Technology

Bristol Technology is a leading provider of business process monitoring and analysis solutions. Bristol's sales and marketing analytics software, DataAlchemy, is used to deliver powerful analyses of transactional data for CPG manufacturers, ranging from category management to financial management. Bristol's business process monitoring product, TransactionVision, tracks transactions across each touch point, self-discovering transaction flows and content while providing real-time monitoring to pinpoint failures and ensure service levels. Bristol Technology is headquartered in Danbury, CT with sales offices in The Netherlands and London. For additional information on this latest release, you can contact [e-mail].