Bristol Farms Markets and HomeCourier.com Repeat Successful Marketing Program; Bristolfarms.com Free Home-Delivered Grocery Offer Repeats in March.Business Editors LOS ANGELES--(BUSINESS WIRE)--March 1, 2001 Based on the successful launch of their first broad-based marketing program in January, Bristol Farms Bristol Farms is a grocery store chain that markets itself as being "upscale", with thirteen stores located mainly in the Southern California market. Formerly a subsidiary of Albertsons, Bristol Farms is now a wholly owned subsidiary of Supervalu, Inc. Markets and HomeCourier.com will offer free home-delivered groceries again for the month of March. Marketing support is targeted to introduce new customers to Bristolfarms.com home-delivered grocery service. It includes an aggressive free delivery offer communicated via Web sites, elevators, direct mail and in-store advertising. "January was the first month we aggressively marketed our Bristolfarms.com home delivery service. The results of our January marketing push were phenomenal. We increased the number of Bristolfarms.com customers 300-400% over our base-line each week of the promotion. And, 40% of those new customers have already used our service again in February, after the free delivery offer expired. We are very excited about these results and the opportunity for further growth as our marketing reaches out to potential new customers again this month," said Kevin Davis Kevin Davis may refer to:
"With just 12 locations in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, , a real opportunity exists to target quality oriented grocery shoppers who might not have a Bristol Farms Market conveniently near their home. With the continued expansion of Bristol Farms' marketing program, these shoppers can now shop online trying the home delivery service for free and learn that they can conveniently have Bristol Farms fine meats, produce, wines and deli items," said Michael Schlesinger, chief development officer and co-founder for HomeCourier.com. In July 2000, HomeCourier.com and Bristol Farms formed a partnership to provide high quality, same-day, residential delivery of groceries. Since then, Bristol Farms' customers from more than 160 ZIP codes zip code System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities. throughout Southern California have been able to conveniently shop online at Bristolfarms.com. Orders placed online by 10:45 a.m. receive their groceries the same day! "Bristolfarms.com offers the latest in technology for quick and friendly online shopping," said Davis. "By using state-of-the-art tri-temperature delivery vehicles, HomeCourier provides our customers with the same fresh, superior quality groceries that we provide in our stores with the added convenience of same-day home delivery." "The opportunity to deliver the last mile for Bristol Farms has been exciting," said Schlesinger. "Bristol Farms is a great brand with a sound online strategy. They recognized the need for home delivery and the advantages of outsourcing this portion of their strategy. By relying on our delivery services, Bristol Farms can continue to provide extraordinary service and extraordinary quality product to their customers at the same price, as shoppers would find in-store. We are proud to have Bristol Farms as one of our partners and are excited about the results their new marketing program is delivering." About HomeCourier.com HomeCourier.com is a distribution company founded to provide the solution to one of the biggest challenges facing e-tailers -- residential delivery. A leader in same-day home delivery outsourcing, it provides same day, reliable, low-cost home delivery services for its retail partners including Bristol Farms Markets, Ralphs, Gelson's, Capital Drugs, Super Drugs, Basket Heaven, Morry's of Naples and Metro Express Metro Express is a form of express bus service in Los Angeles County, California, operated by the Los Angeles County Metropolitan Transportation Authority. Buses are usually express for a portion of the route, then run either local or limited stop in other areas. . HomeCourier.com's proven delivery model features a cutting-edge delivery system supported by state-of-the-art logistical lo·gis·tic also lo·gis·ti·cal adj. 1. Of or relating to symbolic logic. 2. Of or relating to logistics. [Medieval Latin logisticus, of calculation systems, patented tri-temperature delivery vehicles, expert management and dedicated delivery people. From delicate perishable per·ish·a·ble adj. Subject to decay, spoilage, or destruction. n. Something, especially foodstuff, subject to decay or spoilage. Often used in the plural. groceries like bread and ice cream to pharmaceuticals to books, videos and more, the HomeCourier.com system is uniquely flexible to include virtually any item sold by its retail partners. For further information, visit http://www.homecourier.com. About Bristol Farms Bristol Farms is an El Segundo El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif.-based gourmet and specialty food retailer. In Zagat's 1999/2000 Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. Marketplace Survey, Bristol Farms' stores were rated No. 1 in overall quality and service; stores were described as "a shopper's dream with wide aisles, helpful staff, and beautiful presentations." It opened its first store in 1982 in Rolling Hills Rolling hills are like a mountain chain, only a "hill chain" of hills that roll on and on continually. You will often find them in between plains and mountains, near major rivers, or randomly anywhere. The only places without rolling hills are deserts and flood plains. Estates, Calif., filling a need for a fun, attractive and engaging grocery environment in an old-fashioned, high-service store. The highly lauded chain now is composed of 12 stores throughout Southern California. Bristol Farms offers specialty and everyday grocery items, as well as a wide selection of fresh produce, meat, seafood, and deli, along with full catering capabilities, cooking classes and wine tasting Noun 1. wine tasting - a gathering of people to taste and compare different wines assemblage, gathering - a group of persons together in one place wine tasting n → degustación f de vinos . For further information, visit http://www.bristolfarms.com. |
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