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Bristol Farms Introduces Low-Mercury Seafood.


Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
[R] Certified Seafood Now Available in 16 California Locations

CARSON, Calif. -- Bristol Farms Bristol Farms is a grocery store chain that markets itself as being "upscale", with thirteen stores located mainly in the Southern California market. Formerly a subsidiary of Albertsons, Bristol Farms is now a wholly owned subsidiary of Supervalu, Inc. , the industry-leading Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  specialty and fresh grocery chain, has announced it will sell Safe Harbor certified seafood exclusively in all of its 15 Southern California stores and its San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  store beginning this week. Safe Harbor seafood is certified to be lower in mercury than government standards through testing conducted by Micro Analytical Systems, Inc. (MASI MASI Mach Airspeed Indicator
MASI Manhattan Sites (US National Park Service)
MASI Multithreaded Architecture for Software I/O
MASI Member of the Architectural and Surveying Institute
), San Rafael, Calif., developer of the world's first rapid, large-scale mercury-testing process for seafood.

Seafood sold with the Safe Harbor seal is certified to have a mercury level that is among the lowest available for each species. All Safe Harbor certified seafood meets a stricter standard than that set by the U.S. Food and Drug Administration (FDA FDA
abbr.
Food and Drug Administration


FDA,
n.pr See Food and Drug Administration.

FDA,
n.pr the abbreviation for the Food and Drug Administration.
). In 2006, MASI tested more seafood for mercury than the FDA has reported testing in the past 30 years.

"We are committed to providing our customers with the highest quality foods and Safe Harbor certified seafood testing allows us to demonstrate that commitment by being the first retailer in Southern California to offer certified low-mercury seafood," said Kevin Davis, Bristol Farms' President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Our customers are extremely knowledgeable about the food they purchase, and we expect Safe Harbor certified seafood to address concerns some may have about mercury levels in fish and seafood. It's a perfect fit with our philosophy of offering the best quality and freshest products available."

About MASI

Micro Analytical Systems, Inc. (MASI) is the pioneer of the world's first rapid, large-scale mercury-testing process for seafood. MASI currently tests more seafood for mercury each year than any other company or government in the world. MASI provides consumers with seafood tested and certified to be among the lowest in mercury available under the Safe Harbor([R]) seal. Founded in 2002, MASI is headquartered in San Rafael, Calif. For more information, visit www.safeharborfoods.com.
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 31, 2007
Words:317
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