Bristlecone Automates Global Supply Chain for SMART Modular Technologies; Major Memory Manufacturer Sees Results with Implementation of Innovative Collaboration Technology.

SAN JOSE, Calif. -- Bristlecone, Inc., a premier provider of global business process and technology consulting services, announced today that it has completed a supply chain management solution for SMART Modular Technologies, Inc., a leading provider of memory products and liquid-crystal display (LCD) solutions. Bristlecone successfully enhanced SMART's supply chain, which now includes online collaboration, execution, and reporting, by implementing SAP's Advanced Planning and Optimization module (APO), Inventory Collaboration Hub (ICH), and Business Information Warehouse (BW).

Bristlecone was selected by SMART to help improve the company's supply chain planning collaboration environment and implement an automated solution to address its partners' requirements faster. Bristlecone employed SAP's APO and ICH solutions, which were put into place at two of SMART's major facilities as well as adopted by the company's most critical customers and suppliers. With enhanced and integrated Web-based capabilities, SMART and its trading partners were given the ability to directly access demand and supply information, inbound and outbound forecasts, shortages, and change orders. Since the new supply chain has gone live, SMART has already begun seeing benefits in inventory reduction, forecast accuracy and inventory turns.

"We were looking for a better and more efficient way to communicate and collaborate with our trading partners. We felt that we could reduce inventory and increase sales. Our decision to partner with Bristlecone was based on its past history and merits of working in the high tech industry," said Jack Pacheco, Vice President and CFO, SMART Modular Technologies. "We are pleased with the results to date and look forward to continuing our relationship with Bristlecone."

"We leveraged our expertise and used this opportunity to support SMART with an innovative use of technology," said Padman Ramankutty, CEO and co-founder of Bristlecone. "Assisting in SMART's collaboration endeavors is only the beginning of our long-term relationship to design high-tech solutions and optimize the company's supply chains."

AMR Research recently recognized Bristlecone in the May 2005 report, SAP Supply Chain Planning Service Providers: A Risk Assessment Profile, as a key player in Supply Chain and SAP's Advanced Planning and Optimizer.

About SMART

SMART Modular Technologies is a leading provider of memory products and liquid-crystal display (LCD) solutions, offering more than 500 standard and custom products to top-tier OEMs working in computer, industrial, networking, gaming, telecommunications, and embedded applications. Taking innovations from the design stage through manufacturing and delivery, SMART has developed a comprehensive memory product line that includes DRAM, SRAM, and Flash in various form factors. The Display Products Group operates from two locations, the U.S. and Asia (through its affiliate, Estecom), allowing it to quickly and cost-effectively deliver worldwide thin film transistors (TFT) LCD solutions to customers developing casino gaming systems as well as embedded applications such as kiosk, ATM, point-of-service, and industrial control systems. Manufacturing facilities, design centers, and sales offices in the U.S., Europe, Asia, and Latin America enable SMART to provide its customers with proven expertise in international logistics, asset management, and supply chain management.

About Bristlecone

Bristlecone, Inc. is a premier provider of global business process and technology consulting services. Founded in 1996, Bristlecone specializes in enterprise applications and collaborative solutions for the extended supply chain, enabling valuable business transformation for its clients through its proven 'best in class' methodologies, domain expertise and process knowledge. Bristlecone also provides cost efficient offshore Application Management and Support (AMS) services, as well as application development and implementation services for SAP NetWeaver(TM). Managed by a strong team of senior executives with significant experience in ERP and supply chain management, Bristlecone also maintains a strong partnership with SAP America and is a development partner of SAP AG and SAP Labs India.

Bristlecone's clients include global leaders such as Nike, LSI Logic, Unilever, Exxon Mobil, several companies in the mid-market and SMB sectors, and span a number of industries including high tech, consumer goods, apparel and footwear, oil and gas, chemicals and automotive. Bristlecone has over 700 employees worldwide, with headquarters in the U.S. and offices in U.K., Germany, Singapore and India. For more information on Bristlecone, visit www.bcone.com.