Brio Technology Helps Gannett Newspapers Boost Revenue; 80 Gannett Newspapers Nationwide to Benefit from Brio's Enterprise Business Intelligence Products.

PALO ALTO, Calif.--(BUSINESS WIRE)--July 7, 1998--Brio Technology (NASDAQ:BRYO), the enterprise business intelligence company, announced that Gannett Company has chosen Brio Enterprise as its corporate standard for business intelligence. As the nation's largest newspaper group with $4.7 billion in operating revenue in 1997, Gannett has a combined daily paid circulation of more than 6.7 million, including USA TODAY, the nation's largest-selling daily newspaper with a circulation of approximately 2 million. Gannett is deploying Brio Enterprise to 80 newspapers nationwide.

"This data warehouse implementation is going to directly and positively impact revenue for Gannett newspapers," said Brett Coddington, Manager of Analytical Application Development of the Information Technology Department of Gannett. "This is an important project for Gannett and we absolutely needed the right solution for success. With the unbeatable combination of Brio Enterprise as the front-end tool to the IBM AS/400 database our newspapers are going to have incredibly quick access to much more -- and much better -- information."

Gannett embarked upon a data warehousing strategy as part of a project to reengineer its systems to meet Year 2000 requirements and provide better software solutions for their Advertising and Circulation systems. Gannett is using Brio Enterprise to deliver business-critical information to hundreds of end users in finance, circulation, advertising, marketing, sales and information systems located at Gannett newspapers nationwide. A fully integrated business intelligence software product suite, Brio Enterprise provides Gannett end users powerful query, analysis and reporting tools with intuitive, easy-to-use interfaces.

"Gannett is a prime example of how leading corporations are using business intelligence for financial gain," said Chris Grejtak, executive vice president of Brio Technology. "Projects like Gannett's lead the field in sharing the benefits of business intelligence across the distributed enterprise, resulting in a solid return on investment."

Using Brio, Gannett's papers will have fast, easy access to business -critical information about the people and businesses in the newspaper's market. "Our papers will be able to use Brio's powerful query, analysis and reporting capabilities to help bring in more readers and more ad sales," noted Coddington. For example, by using Brio Enterprise to turn subscriber data into business intelligence, a newspaper's Advertising and Marketing departments can design high return ad campaigns specifically targeted to the best demographics for an advertiser's product.

"We're rolling this out to hundreds of users at our various Gannett papers, so we needed to ensure the project is a success -- and that means giving folks tools they'll want to use," added Coddington. "We looked at other business intelligence tools, but found them confusing compared to Brio's intuitive look and feel. Our end users have really taken to Brio's easy-to-use and easy-to-support business intelligence products. And from an IT perspective, we love it."

About Brio Technology

Brio Technology, Inc. (NASDAQ:BRYO) is a leading provider of enterprise business intelligence software. Brio develops, markets and supports software products that improve the ability of business professionals to make timely, fact-based business decisions. Available in four languages on ten platforms, the Brio Enterprise suite of products is used by businesses in more than 20 countries. Brio products are available through direct sales and services organizations located in the United States, Canada, the United Kingdom, France and Australia, and worldwide through VARs, resellers and distributors. Brio has commercial relationships with Access Graphics, Hewlett Packard (NYSE:HWP), IBM (NYSE:IBM), Microsoft (NASDAQ:MSFT), Netscape (NASDAQ:NSCP), Oracle (NASDAQ:ORCL) and Sun Microsystems (NASDAQ:SUNW). Brio Technology is based in Palo Alto, California, and can be reached on the World Wide Web at http://www.brio.com, or by calling 1.800.879.BRIO.

Note to Editors: Brio Technology, BrioQuery, BrioQuery.Server, Brio.Insight and Brio.Quickview are trademarks of Brio Technology. Other trademarks used throughout this document are trademarks of their respective holders.

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