Brio Industries announces agreement with Mitsubishi to distribute beverages in Japan.VANCOUVER Vancouver, city, Canada Vancouver, city (1991 pop. 471,844), SW British Columbia, Canada, on Burrard Inlet of the Strait of Georgia, opposite Vancouver Island and just N of the Wash. border. , B.C., Canada--(BUSINESS WIRE)--July 17, 1995--Brio Industries Inc. ("BRIO") (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : BRIOF), announced today that it has begun exporting its "Cool Canadian Canadian (kənā`dēən), river, 906 mi (1,458 km) long, rising in NE New Mexico. and flowing E across N Texas and central Oklahoma into the Arkansas River in E Oklahoma. Mineral Water" to Japan under an exclusive distribution agreement with Mitsubishi Canada Limited. The agreement calls for Mitsubishi to distribute Brio's Canadian bottled water to its network of retail outlets retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → throughout Japan. Shipment of "Cool Canadian" began in May. A second shipment left by containership early this month. Brio has recently stepped up its international marketing emphasis and has begun focussing heavily on the Asian markets. Brio president Hermann J. Riepl said, "This agreement represents a major penetration into the Japanese market, and we are looking forward to pursuing other similar international opportunities in the coming months." Brio is principally a bottler and packager of carbonated car·bon·ate tr.v. car·bon·at·ed, car·bon·at·ing, car·bon·ates 1. To charge (a beverage, for example) with carbon dioxide gas. 2. To burn to carbon; carbonize. 3. To change into a carbonate. and non-carbonated beverages, including water, soft drinks, new age beverages and juices, under contract to third-party mass marketers of beverages for sale in Canada. The company provides similar services for brand name labels as well as private-label beverage lines sold by supermarket chains and other retailers and marketers, and markets its own brand of soft drinks under the trade name "Highland Spring Highland Spring is the second-largest supplier of bottled water in the United Kingdom. It produces still and sparkling water at its factory in Blackford, Perth and Kinross, Scotland, although despite the name this area is not actually within the Scottish Highlands. ". CONTACT: Brio Industries Inc. Hermann J. Riepl, 604/436-5876 or 800/729-2746 or Strategic Growth International Inc. Richard Cooper/Stan Altschuler, 516/829-7111 |
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