Brio Industries Inc. Appointed Franchisee of Virgin Soft Drinks.VANCOUVER, British Columbia--(BUSINESS WIRE)--Aug. 25, 1999-- Brio (Brio Technology, Palo Alto, CA, www.brio.com) A software company founded in 1989 and acquired by Hyperion Solutions Corporation in 2003 that specialized in enterprise analysis and reporting programs that run on several platforms. Industries Inc. (Nasdaq:BRIO) is pleased to announce its appointment as the Western Canadian Canadian (kənā`dēən), river, 906 mi (1,458 km) long, rising in NE New Mexico. and flowing E across N Texas and central Oklahoma into the Arkansas River in E Oklahoma. franchisee of Virgin(R) soft drinks. Virgin Cola Virgin Cola is a carbonated cola soft drink produced by Princes limited. It was launched in 1994. History Virgin Cola was set up during the early 1990s in conjunction with Cott, a Canadian company that specialises in bottling own-label drinks. (R) and its related flavors are owned by Richard Branson Sir Richard Charles Nicholas Branson (born 18 July 1950 in Shamley Green, Surrey, England), is a British entrepreneur, best known for his Virgin brand of over 360 of London, England and are part of the Virgin group of companies. These products have met with extraordinary success in the United Kingdom and many countries in Europe and Asia. In many instances Virgin(R) has risen to the number two selling soft drink line-up in the market. The products incorporate a very distinctive bottle, label and marketing campaign designed to attract a new generation of beverage consumer. Brio Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Ralph D. McRae said: "We have been working with the people at Virgin(R) for more than a year now to plan the introduction of these exciting products to our markets. This development adds a new dimension to our Company. It truly rounds out our portfolio." Virgin Cola International Marketing Director, Bernadette Myler-Driscoll responded: "In Brio we believe we have found a partner that can provide the necessary focus and direction to our products. Their Integrated Distribution System has all of the aspects we look for. We believe that the Western Canadian marketplace is an ideal one for the acceptance of our brand." Brio is the largest independent packager and distributor of soft drinks, juices, waters and new age beverages in Canada. Brio's unique Integrated Distribution System (IDS) offers turnkey See turnkey system. , one-stop shopping to beverage brand owners. Statements in this news release that are not historical are to be regarded as forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. which are subject to risks and uncertainties that could cause actual results to differ materially. Such risks and uncertainties with respect to the Company's business include general economic conditions, weather conditions, changing beverage consumption trends, pricing, the availability of raw materials and economic uncertainties, including currency. |
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