Bringing banking out of the dark ages.

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Institution: Capital One Bank, Dallas

Agency: BBDO Atlanta, Atlanta

After Capital One--one of the most recognized credit card brands in the United States--acquired Hibernia Bank, located in Louisiana and Texas, the financial services company decided to build awareness of the new bank.

The creative team developed an integrated advertising campaign that leveraged an existing Capital One equity (big, burly Visigoth characters) in a new way to announce that Capital One is now in banking, and banking hassles have become history. The campaign was called, "Bringing Banking out of the Dark Ages."

The launch campaign ran from May to July 2006 and produced good results: Unaided awareness of Capital One Bank increased by 500 percent in Texas and 600 percent in Louisiana.

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