Bringing Wireless to the Wired, Bosch Offering World 718 Through World Wide Web Shopping Mall.

DALLAS--(BUSINESS WIRE)--Sept. 21, 1998--

Responding to Customer Demand, Bosch, Carriers Distributing First True World Phone Across the Globe on Internet, Retail Outlets, Email

and 800 Number

Bosch Telecom Group, Inc. is bringing wireless to the wired. The company announced today that the Bosch World 718 mobile phone, the first phone that provides seamless access to worldwide GSM networks, is appropriately available anywhere, any time via the World Wide Web as well as a toll free phone number and hundreds of retail outlets.

"We are pleased to make this superior product available to customers around North America through a number of convenient channels," said David McCartney, vice president of sales and marketing at Bosch Telecom, Inc. "It only makes sense for the first truly world phone to be available anywhere, at any time. We have a product in the World 718 that is thoroughly modern. And we are responding to the latest currents in shopping and lifestyles to allow consumers to acquire the World 718 in the most modern fashion."

In response to marketplace demand for the World 718, Bosch is opening an electronic storefront on "Choice Mall," an Internet shopping mall for the burgeoning legions of online consumers. Already, individual shoppers bought $1.8 billion worth of goods online last year, and that total will soar to $26 billion by 2002, according to eMarketer's 1998 eCommerce Report. Some 3 million people have purchased consumer electronics, such as cellular phones, online over the past 12 months, said a June 1998 ICONOCAST consensus estimate of seven research studies.

All reports indicate continued growth in the crowds of e-shoppers rushing to online outlets such as Choice Mall. From September 1997 through June 1998, the growth rate in online buyers, web surfers who actually made purchases, leaped 8 percent a month, according to findings by Neilsen and CommerceNet, a non-profit industry association for companies involved in electronic commerce. That came after a monthly growth rate of 3.5 percent from January 1997 through September 1997. Clearly, then, e-shopping is hopping.

One reason, experts say, is that more and more people are realizing that the Web is a substantial time saver for busy consumers. E-shopping allows consumers to browse through vast selections of items from computers to phones to cars quickly and free from crowds, traffic or security concerns that exist in traditional retail settings.

The e-storefront Bosch is opening, along with its partners, will augment an already strong distribution foundation for the World 718. Bosch Telecom Group has previously struck distribution agreements with two major wireless carriers -- BellSouth DCS and Omnipoint Communications -- making the phone available through retail stores in the eastern and southeastern United States and via a toll free telephone number.

Whether in Hong Kong, the Arabian peninsula or Europe, the business traveler can make calls with his World 718 immediately upon arrival at the foreign destination. The phone is easy to use and works with the internationally-widespread GSM 900 standard as well as the PCS/GSM 1900 standard. Therefore, its owner can call in areas served by all GSM 900/1900 networks that have roaming agreements with the original service provider. About Bosch Telecom

An affiliate of Bosch Telecom GmbH (www.bosch.de/uc/eg/english/default.html), Bosch Telecom, Inc. (www.boschtelecominc.com), distributes and markets advanced personal communications services (PCS) terminals and other products for the North American wireless communications industry. Currently, Bosch Telecom, Inc. distributes and markets wireless phones based on the Global Systems for Mobile Communications (GSM) technology, which provides worldwide roaming in more than 120 countries. Bosch Telecom GmbH, owned by Robert Bosch GmbH of Stuttgart, Germany, is a global enterprise with $3 billion in annual sales and 90 years of experience as a telecommunications company.

For more information please visit Bosch Telecom, Inc.'s on-line press room at www.bmwpr.com/clientlist/bosch.html/, or call the Quintex toll-free number: 1-800-371-8637, or email: [e-mail].