Bringing Home the Bacon: Wendy's Sells 25 Million Baconator Hamburgers; 'Red Wig' Advertising Resonating with Younger Audience.DUBLIN, Ohio Dublin is a city in Delaware, Franklin, and Union counties in the U.S. state of Ohio. The population was 31,392 at the 2000 census. In 2006, the population was estimated to be 36,565[1], and Dublin continues to be one of the fastest-growing suburbs of Columbus. -- Consumers like the catchy name of Wendy's latest premium hamburger, the Baconator, but they apparently love the taste even more. Wendy's reported today that nearly 25 million Baconators have been sold in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. during the initial eight weeks it has promoted the sandwich. "This is one of the most successful new product introductions we've had in some time," said Chief Executive Officer and President Kerrii Anderson. "With our double-melt hamburgers last year and now the Baconator, we're continuing to bring new news to the hamburger category. As a result, we're seeing significant sales gains in our core hamburger business. "Not only are we driving hamburger sales and profits for Company and franchise restaurants, we are revitalizing the Wendy's brand through product innovation, more effective advertising and an intense focus on improving operations." The Baconator packs a mountain of taste with six strips of hickory smoked bacon on top of 1/2 lb. of hot n' juicy beef with American cheese, ketchup and mayonnaise. Wendy's has been promoting its fresh, never frozen hamburgers through breakthrough national television, online and cinema advertising, featuring an enlightened consumer in a Red Wig, who encourages others to make a better burger choice. The new advertising campaign is clearly resonating with consumers, especially younger consumers 18 to 34, according to Company research and independent sources. "Awareness levels for the campaign are very high and branding is exceptionally strong. More than 2/3 of consumers surveyed in our research can immediately connect the Red Wig to Wendy's. Importantly, they are talking about our advertising and our brand again," said Wendy's Chief Marketing Officer Ian Rowden. According to TiVo Inc. research, Wendy's "Kicking Trees" commercial was the most watched television ad in June. New York-based IAG IAG Insurance Australia Group IAG Information, Advice and Guidance IAG International Association of Geodesy IAG Interagency Agreement IAG International Association of Geomorphologists IAG International Association of Gerontology IAG International Audio Group Research says the spot was the second most-liked restaurant ad released in the second quarter. Wendy's International Inc. Overview Wendy's International, Inc. (NYSE NYSE See: New York Stock Exchange :WEN) is one of the world's largest and most successful restaurant operating and franchising companies. Wendy's recently received brand, food and operations accolades from: * Zagat Survey[R], a leading global provider of consumer survey content, which recently named Wendy's as having the best hamburgers in the quick-service restaurant industry. In addition, Wendy's ranked first among quick-service "mega-chains" (i.e., those with at least 5,000 outlets) for food, facilities and popularity. * This year's American Customer Satisfaction Index The American Customer Satisfaction Index (ACSI) is a leading indicator of consumer behavior, measuring the satisfaction of consumers across the U.S. economy. The ACSI interviews approximately 80,000 Americans annually and asks about their satisfaction with the goods and (ACSI ACSI Association of Christian Schools International ACSI American Customer Satisfaction Index ACSI Association Canadienne des Sciences de l'Information (French) ACSI American Communications Services, Inc. ) survey, produced by the University of Michigan's Stephen M. Ross For other persons named Stephen Ross, see Stephen Ross (disambiguation). New York City-based real estate developer Stephen M. Ross is founder, chairman and CEO of The Related Companies, L.P. Business School, ranked Wendy's in the top spot for customer satisfaction in the "limited service restaurants" category. * QSR QSR Quick Service Restaurant QSR QoS (Quality of Service) Satisfaction Rate QSR Quality System Regulations QSR Quality Status Report QSR Quality System Review QSR Quarterly Status Report QSR Quality System Requirement [R] Magazine's 2007 Consumer Survey recently rated Wendy's as consumers' favorite quick-service restaurant (QSR) for the second straight year. More information about the Company is available at www.wendys.com. The Wendy's name and design and Baconator are trademarks of Oldemark LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control and are licensed to Wendy's International, Inc. |
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