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Bring on the word counters.


The US architecture/environment practice, Plasmatic Concepts, asked us to take a look at its new site at www.plasmatic-concepts.com. The home page is white with an elegant patch of blood in a bath of water, or a thick red waft of smoke trailing into the distance or, well you click vaguely in the vicinity of the 'enter' text and there is the definition: 'Plas-mat-ic: forming shaping, molding'. So now we all know. 'Con-cept' is also defined but I guess you all know what that means already. Don't don't  

1. Contraction of do not.

2. Nonstandard Contraction of does not.

n.
A statement of what should not be done: a list of the dos and don'ts.
 get me wrong, this is actually a nice site. But I was especially struck by the fact there are two arrows at the side of this text which you use to scroll To continuously move forward, backward or sideways through the text and images on screen or within a window. Scrolling implies continuous and smooth movement, a line, character or pixel at a time, as if the data were on a paper scroll being rolled behind the screen. See auto scroll.  text up and down. This is because there is more text than the page can cope with, I spend a lot of time berating print designers who regularly have serious problems making the jump across to screen design. But there is one thing from print I wish they could keep in mind. It is that journalists know how to write to length. Ask for 333 words and that's what you get. OK, maybe the intervention A procedure used in a lawsuit by which the court allows a third person who was not originally a party to the suit to become a party, by joining with either the plaintiff or the defendant.  of a skilled sub-editor is involved. If you ever stopped to think how it is that newspaper and magazine articles manage, time after time, to magically finish right at the end of the page, here is your answer: writing to length. So there is no excuse for irritating scrolling (chat, games) scrolling - To flood a chat room or Internet game with text or macros in an attempt to annoy the occupants. This can often cause the chat room to be "uninhabitable" due to the "noise" created by the scroller. Compare spam.  of text up and down, especially when it's for quite small distances. In the text I'm looking at now on the Plasmatic Welcome page, I can see a whole paragraph whose absence would completely obviate ob·vi·ate  
tr.v. ob·vi·at·ed, ob·vi·at·ing, ob·vi·ates
To anticipate and dispose of effectively; render unnecessary. See Synonyms at prevent.
 the need for scrolling and improve the Plasmatic offer no end. No, I'm not offering my services See .NET My Services. .
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Title Annotation:Browser; Architectural services
Author:Lyall, Sutherland
Publication:The Architectural Review
Article Type:Brief Article
Geographic Code:1USA
Date:Sep 1, 2004
Words:297
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