Bring on the Rain, Sleet and Snow...the Weather Channel is Protected by GORE-TEX Outerwear.Business Editors ATLANTA--(BUSINESS WIRE)--Oct. 27, 2003 The Weather Channel Extends Long-Term Partnership with GORE to outfit popular cable network's field meteorologists Atmospheric scientists
The Weather Channel(R), the nation's leading provider of weather information, has again entrusted the comfort and protection of its resilient See resiliency. field meteorologists to W. L. Gore & Associates, inventor INVENTOR. One who invents or finds out something. 2. The patent laws of the United States authorize a patent to be issued to the original inventor; if the invention is suggested by another, he is not the inventor within the meaning of those laws; but in that of GORE-TEX(R) fabric. The multi-year partnership, which began in 2000, will extend through 2005 and encompass advertising and content on both the cable network and weather.com(R), the popular Web site of The Weather Channel. As part of the agreement, GORE will remain the outerwear outfitter for The Weather Channel Severe Weather Team. When tracking severe weather, the cable network's weather reporting team will continue to don the now recognizable "The Weather Channel blue" custom-made GORE-TEX(R) jackets out in the field. Veteran on-camera field meteorologists Jim Cantore James M. Cantore (born February 16, 1964 in White River Junction, Vermont) is an American meteorologist. He is best known for his lengthy tenure as an on-air personality for The Weather Channel. and Mike Seidel Mike Seidel is an American Meteorological Society recognized on-air meteorologist for The Weather Channel. He is seen Saturday through Tuesdays, and is most noted for his reporting from breaking weather, including hurricanes and snowstorms, often pelted by rain and snow and , who have recently returned from reporting live from the "eye of the storm" - also known as Hurricane Isabel This article is about the 2003 hurricane; there was also a Tropical Storm Isabel during the 1985 Atlantic hurricane season Hurricane Isabel was the costliest and deadliest hurricane in the 2003 Atlantic hurricane season. , appreciate their GORE-TEX outerwear and footwear. "While covering Hurricane Isabel, my GORE-TEX outerwear kept me dry during horizontal rain and over 70 mile-per-hour winds," said Mike Seidel, on-camera field meteorologist. "After spending 20 hours in the worst weather imaginable i·mag·i·na·ble adj. Conceivable in the imagination: imaginable exploits. i·mag , thank goodness for GORE-TEX(R)," added Jim Cantore, on-camera meteorologist and The Weather Channel Storm Tracker. The Weather Channel reaches more than 85 million households each day, providing valuable information during the harshest weather conditions, while helping people prepare for their daily lives. America has come to rely on The Weather Channel "in-the-elements" field crews to provide them with trusted, on-site information about weather conditions in their area, in an area where they have family or friends or in an area where they may be traveling. When delivering live reports, the crews face bone-chilling winds, torrential rains, blinding snow and more. Because of this, the gear they wear must be extremely technically advanced in order to provide them with protection and comfort from the elements. "Our partnership with the GORE-TEX(R) brand has been a mutually rewarding relationship which we are pleased and excited to extend," said Lyn Andrews, president of The Weather Channel Media Solutions Group. "Our field meteorologists, the most trusted source of life-saving weather information, need the protection provided by GORE-TEX(R) outerwear and footwear when they are reporting in the midst Adv. 1. in the midst - the middle or central part or point; "in the midst of the forest"; "could he walk out in the midst of his piece?" midmost of some of the most severe weather conditions imaginable. This product placement makes complete sense to everyone." "There is a natural alignment between The Weather Channel and GORE-TEX(R) products; they understand the role weather plays in everyday life and we are experts in comfort and protection," said Steve Shuster, GORE-TEX(R) brand manager. To kick-off the expanded partnership, GORE will sponsor some of The Weather Channel network's most popular programs, including "Storm Stories," "Your Weather Today," "First Outlook," and a number of primetime specials. GORE will also take advantage of network's unique weather-triggered advertising program. The partnership also extends online to weather.com where GORE-TEX will be sponsoring the Ski Resort Locator LOCATOR, civil law. He who leases or lets a thing to hire to another. His duties are, 1st. To deliver to the hirer the thing hired, that he may use it. 2d. To guaranty to the hirer the free enjoyment of it. 3d. (www.weather.com/ski) during the months of December 2003 and January 2004. GORE-TEX and weather.com also have a content partnership within the site's popular Recreation section (www.weather.com/recreation) that provides site visitors with tips and information about how to stay warm in the elements. Finally, GORE will also be taking advantage of weather.com's unique weather-triggered advertising capabilities, which will deliver the company's ad messages to site visitors who are located in areas where it's snowing or 55 degrees or below. About The Weather Channel The Weather Channel, a 24-hour weather network, is seen in over 85 million U.S. households. Its Web site, weather.com, attracts over 450 million pageviews per month, and is consistently ranked among the top TV-related Web sites by Nielsen/NetRatings. The Weather Channel also operates Weatherscan (local weather 24/7 for digital cable), The Weather Channel Radio Network, The Weather Channel Newspaper Services and is the leading weather information provider for emerging technologies. This includes broadband and interactive television applications, with wireless weather products accessible through high-speed Internet See broadband. services, phones, pagers, Palm Pilots, and other personal digital assistants. The Weather Channel is owned by Landmark Communications Landmark Communications is a privately held media company headquartered in Norfolk, Virginia and specializing in cable television, broadcast television, print publishing, and internet publishing. , Inc., a Norfolk, Virginia Norfolk is an independent city in the Commonwealth of Virginia, in the United States of America. With a population of 234,403 as of the 2000 census, Norfolk is Virginia's second-largest incorporated city. based, privately held media company. About W.L. Gore & Associates Perhaps best known for its consumer products like GORE-TEX fabric and ELIXIR elixir /elix·ir/ (e-lik´ser) a clear, sweetened, alcohol-containing, usually hydroalcoholic liquid containing flavoring substances and sometimes active medicinal ingredients. e·lix·ir n. guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware Newark is a city in New Castle County, Delaware, 12 miles (19 km) west-southwest of Wilmington. According to 2006 Census Bureau estimates, the population of the city is 30,060.[1] Newark is the home of the University of Delaware. , and employs approximately 6000 associates in 45 facilities throughout the world. For more information about W. L. Gore & Associates, Inc. and GORE products, call 1-800-431-GORE or visit the Gore web site at www.gore-tex.com. ELIXIR, GORE, GORE-TEX, and designs are trademarks of W. L. Gore & Associates, Inc. (C)2003 W. L. Gore & Associates, Inc., 295 Blue Ball, Elkton, MD. 21921, 1-800-431-GORE, gore-tex.com. |
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