Brilliant Digital Launches Internet Syndication Program, Commencing With 15 High-Traffic Sites; Technology Installed Base Surpasses One Million User Download Milestone.Business and Technology Editors LOS ANGELES--(BUSINESS WIRE)--March 13, 2000 Brilliant Digital Entertainment, Inc. (AMEX AMEX See: American Stock Exchange : BDE See Borland Database Engine. ) announced today the successful launch of its content syndication strategy, whereby its 3-D digital animation is now available and prominently positioned on 15 high-traffic sites focused principally on the youth and young adult market. Brilliant's major syndication partners include Entertaindom, VH1, e-New Media, Road Runner road runner: see cuckoo. Road Runner thrives on outwitting Wile E. Coyote. [Comics: “Beep Beep the Road Runner” in Horn, 105] See : Cunning Road Runner , @Home, Nettaxi, and Intel Weboutfitter, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Kevin Bermeister Kevin Bermeister has developed substantial businesses in the computers, video games and multimedia industries. He established Ozisoft in 1982, based in Sydney, Australia, which was one of the first interactive multimedia companies. , president. Brilliant's content syndication efforts have helped to create a base for its digital animation platform, now in excess of 1 million users, and have caused a sharp increase in advertising impressions from approximately 1 million per month on just a few sites to a rate of 5 million in the first month of syndication, placing the Company on target to achieve its short term goal of 20 million impressions per month. We believe that growth will be achieved through a steady stream of planned content releases as well as through continued expansion of the base of quality Internet syndication partners. Kevin Bermeister, President of Brilliant Digital commented, "Internet syndication is rapidly accelerating the visibility and scope of Brilliant's content and technology on the Web. Each of our partner sites have focused a high volume of traffic on our content, and we are confident that cutting edge animation teamed with popular content in a weekly Webisode format will establish regular viewing patterns similar to television, ultimately providing a critical mass of demographically-targeted impressions that will resonate res·o·nate v. res·o·nat·ed, res·o·nat·ing, res·o·nates v.intr. 1. To exhibit or produce resonance or resonant effects. 2. with advertisers. We will progressively build our advertising and sponsorship sales resources over the coming months to pursue long term business relationships with advertisers that continue to seek particularly well targeted content opportunities." Brilliant's syndication model is similar to that in television whereby Brilliant provides its content to third party sites in exchange for a share of advertising revenues. Brilliant or the third party sites sell advertising impressions and sponsorship according to the terms of their agreements. Brilliant's Internet distribution partners now include Entertaindom.com, e-New Media, VH1.com, Gamestorm.com, Kissasylum.com, FoxKids.com, Kissfever.com, Music.com, Kissonline.com, Medium4.com, MusicDish.com, Nettaxi.com, Pollstar.com, Tropia.com, Intelweboutfitter.com and broadband services @Home, British Telecom The telephone and communications carrier that provides services in Great Britain and Northern Ireland. It used to be a division of the British Post Office, but was privatized in 1984 under Margaret Thatcher's administration. , Road Runner and T-Online. The syndication launch has been centered around Brilliant's latest animated series, KISS Immortals, now the world's first-ever 3-D animated series to be syndicated on the Internet. KISS Immortals, which features the actual voices, music and likeness of music legends KISS, is a rock-and-roll adventure series, airing in weekly "Webisode" installments. KISS Immortals was produced by Brilliant's production team, using Brilliant's proprietary B3D B3D Bodypaint 3D Format (filename extension) B3D Building Better Business Decisions (Wafi C&TS) technology which allows the production of quickly downloadable, 3-D digital animation. Brilliant's next title to be released into syndication will be Xena - The Warrior Princess The concept of warrior princesses is relatively new in fiction but it became increasingly popular with the feminist movement's successes in female empowerment, gradually pushing the stereotype of a "damsel in distress" to the background. , anticipated in the second quarter, followed by other titles including Ace Ventura, Gravity Angels, Popeye and the Choose Your Own Nightmare series. The KISS Immortals series finds KISS, in the midst Adv. 1. in the midst - the middle or central part or point; "in the midst of the forest"; "could he walk out in the midst of his piece?" midmost of a concert tour, mysteriously abducted abducted Distal angulation of an extremity away from the midline of the body in a transverse plane and away from a sagittal plane passing through the proximal aspect of the foot or part, or away from some other specified reference point into the alien world of Umbra. Umbra is an oppressive world without music or heroes, but KISS is determined to save this universe - and ours - armed with their music, a rebellious attitude and the viewers' help. About Brilliant Digital Entertainment BDE is engaged in the development and distribution of cutting-edge interactive content and related e-commerce capabilities for the Internet, broadband, television and other media. Brilliant is focused on two markets: (1) 3-D, digitally animated content developed using Brilliant's proprietary software tool set and Brilliant's B3D file format, and displayed on Brilliant's Digital Projector See data projector. ; and (2) "live" online and television auction broadcasts as well as Internet and telephone bidding and e-commerce services, in conjunction with top auction houses through its The Auction Channel subsidiary. More information on Brilliant Digital Entertainment may be found at http://www.bde3d.com and on The Auction Channel at http://www.auctionchannel.com. Information about Forward Looking Statements Statements in this news release that relate to Brilliant's intent to increase syndication partners, expectations of increased advertising impressions, expectations of market growth, future plans, financial results or other projections, events or performance are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Act of 1934, as amended. Actual results may differ materially due to a variety of factors including: (i) the commercial success of Brilliant's Multipath Movie titles to be distributed to syndication partners, (ii) consumer willingness to initiate larger downloads over lower bandwidth connections, and (iii) other factors set forth in Brilliant's most recently filed Form 10-KSB report and 10-QSB report which are available from Brilliant Digital Entertainment's Investor Relations Investor relations The process by which the corporation communicates with its investors. department and may be obtained by calling or writing to our investor relations company, Jaffoni & Collins at 212-835-8500 or bde@jcir.com. |
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