Brilliant Digital Grows Los Angeles-Based Staff 33 Percent to Support Aggressive Expansion of 3D Digital Animation Business.

Business Editors

LOS ANGELES--(BUSINESS WIRE)--July 10, 2000

BDE Adds To Sales And Marketing Ranks To Develop New

Markets For Production, Syndication, and Technology

To accommodate an increase in studio production and sales activity, as well as to support the introduction of advancements in the b3d tools and technology at Siggraph 2000, Brilliant Digital Entertainment, Inc. (AMEX:BDE), announced the addition of six new executive staff members to BDE and its b3d division based in Los Angeles. This growth will help to broaden the content and/or product offerings for the production, syndication, and technology markets. These appointments include:

- Andrew Lee, General Manager of New Market Development

- Mary Lou Hotsko, Vice President Marketing & Communications

- Jim Dudman, Vice President Business Development - b3d - Kathy Brunette, Director of Sales - b3d - Jason Goldberg, Director of Business Development - Doug Dumont, Director of Marketing Development - b3d

"By filling these key roles, we are poised to meet the increasing demand for our b3d Studio technologies and b3d file format, as well as our Multipath(TM) Movie products. We are preparing to introduce our proprietary b3d Studio digital tool suite next month at the largest confab of digital animators in the world," states Kevin Bermeister, President of Brilliant Digital. "Our objective is to grow our technology and content alliances and new market opportunities while effectively servicing our existing content and distribution partnerships. I am gratified by our ability to attract such high ranking executives to the top levels of Brilliant Digital."

Executive Background

Andrew Lee, General Manager of New Market Development

Most recently Mr. Lee was the senior strategic advisor for Russell Simmons (co-Chairman of Def Jam Records, Universal Music Group) for 360hiphop.com, the newly launched ultimate youth lifestyle portal. Serving as a key Internet advisor for clients such as Chase, CMGI, Sonicnet, and others, Andrew has specialized in developing and launching new net-based concepts. As VP of Business Development and Strategy for MTV Interactive, Andrew was instrumental in developing strategies to exploit digital music distribution and to create new online communities focusing on emerging artists. Andrew has an MBA from Columbia University and a BS from MIT's Sloan School of Management.

Mary Lou Hotsko, Vice President Marketing & Communications

Since 1996, Ms. Hotsko was Senior Vice President of Corporate Entertainment and New Media for marketing communications firm, Bender/Helper Impact. She was responsible for the development of media relations and communications strategies for a range of Internet, entertainment, and e-commerce businesses, including Amazon.com, Shopping.com, Divx, Propaganda Films, Technicolor, and Shelter Ventures. Prior to that, Ms. Hotsko headed public relations for the Video Software Dealers Association and was Director of Marketing and Communications for special format film producer, Showscan Entertainment.

Jim Dudman, Vice President Business Development - b3d

Mr. Dudman was Industry Marketing Manager/Director Business Development Web Initiatives at Discreet, where he was responsible for their web enabled software solutions and strategies. With over 15 years of experience in the computer graphics software business, Mr. Dudman has been involved in the conception, design, and specification of best-selling retail and corporate software products. His experience includes business development and product management at Alias/Wavefront, and Mr. Dudman was a founding employee of Metacreations.

Kathy Brunette, Director of Sales - b3d

Ms. Brunette joins Brilliant from Toon Boom Technologies, where she was Sales Manager of Global Accounts for the Montreal-based 2D software technology company since 1997. Her accounts included entertainment companies such as Disney, Warner Bros., Fox/News Corp., Dreamworks, Universal, Nickelodeon, and Film Roman. Prior to that, Ms. Brunette has served in account management positions for electronics companies such as Pioneer Standard Electronics as Strategic Accounts Manager and Wyle Electronics Marketing Group in new business development. At Brilliant, Kathy will combine her knowledge of entertainment, animation, and technology to help grow the company's 3D digital animation division, b3d.

Jason Goldberg, Director of Business Development

Mr. Goldberg has been producing and distributing feature films since 1992. Some of his successful independent film projects include Homage, which competed in the 1993 Sundance Film Festival, Cafe Society, which was selected for the Camera D' Or at the 1994 Cannes Film Festival, Brooklyn State Of Mind, which was sold to Miramax for domestic distribution, and Fait Accompli, which was sold to HBO. Mr. Goldberg has concurrently served as President of Distribution and Finance for Beverly Sassoon, International (1998-99) and as President of Superior Auction Galleries from 1992-94.

Doug DuMont, Director of Marketing Development - b3d

Mr. DuMont began his career with writer/director Suzi Landolphi. While with her, he concentrated on managing her award winning educational lecture series, and national book tour. He later went on to work with David Pritchard, President & CEO of Film Roman. While there, Doug concentrated on numerous projects including, Level13.net and talent recruitment for such hit shows as Fox's "The Simpsons" & "King of the Hill". At Level 13 he was involved with the development and launch of the first online all animation network, as well as short film acquisition, post production supervisor and public relations.

About Brilliant Digital Entertainment

Brilliant Digital Entertainment (AMEX: BDE) is a leading entertainment content provider and technology developer with one of the largest libraries of episodic serial content created for the Internet. BDE produces and distributes Multipath(TM) Movies. These 3-D digitally animated interactive series feature popular television, comic book, and motion picture characters. Developed using Brilliant's proprietary suite of b3d software tools, the full-screen MPM productions have smaller files for faster downloads. Find out more at http://www.multipathmovies.com.

Information about Forward Looking Statements

Statements in this news release that relate to (i) an increase in studio production and sales activity, (ii) Brilliant's intent to introduce advancements in its b3d tools and technology at Siggraph 2000, (iii) the expansion of content and/or product offerings for the production, syndication, and technology markets, (iv) the increase in demand for Brilliant's b3d Studio technologies, b3d file format and Multipath(TM) Movie products, (v) Brilliant's intent to introduce its b3d Studio digital tool suite, (vi) and Brilliant's objective to grow its technology and content alliances and (vii) other projections, events or performance are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Act of 1934, as amended. Actual results may differ materially due to a variety of factors, including those factors set forth in Brilliant's most recently filed Form 10-KSB report and 10-QSB report which are available from Brilliant Digital Entertainment's Investor Relations department and may be obtained by calling or writing to Mary Lou Hotsko, our Vice President of Marketing & Communications, at 818-615-1501.