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Brilliant Digital Extends Reach With Broadband Content Distribution and Promotion On Road Runner.


LOS ANGELES--(BUSINESS WIRE)--June 4, 1999--

Brilliant Digital Entertainment, Inc. (AMEX AMEX

See: American Stock Exchange
:BDE See Borland Database Engine. ; http://www.bde3d.com), a leading Internet entertainment content and tools developer, today announced a non-exclusive agreement with Road Runner road runner: see cuckoo.

Road Runner

thrives on outwitting Wile E. Coyote. [Comics: “Beep Beep the Road Runner” in Horn, 105]

See : Cunning


Road Runner
, the high-speed online service, whereby digitally animated, 3-D interactive content developed by Brilliant, including content optimized for broadband distribution, will be distributed and promoted to Road Runner subscribers.

Brilliant's content will be available in the Broadband Showcase, a prominently displayed area within the Road Runner Service. Brilliant will also participate in Road Runner's off-line marketing and promotions and its content will be promoted on a regular basis within the Road Runner Service.

Road Runner's subscriber base of over 250,000 households further extends Brilliant's access into the broadband market and solidifies its position as a major provider of online digital entertainment. The companies expect Brilliant's Multipath Movie content to be available to Road Runner subscribers commencing in June. A link will also be provided to direct visitors to premium content available at Brilliant's website at http://www.multipathmovies.com. Road Runner's high-speed network allows its subscribers to download and view Brilliant's content much faster and more readily than through a standard Internet connection.

Kevin Bermeister Kevin Bermeister has developed substantial businesses in the computers, video games and multimedia industries. He established Ozisoft in 1982, based in Sydney, Australia, which was one of the first interactive multimedia companies. , President of Brilliant Digital commented, "We are progressively moving toward content licensing for broad scale Internet distribution. The Road Runner agreement is expected to deliver revenue outside of our traditional subscriber business model. Our latest data compression data compression

Process of reducing the amount of data needed for storage or transmission of a given piece of information (text, graphics, video, sound, etc.), typically by use of encoding techniques.
 and animation streaming technologies will significantly improve our ability to license content to Internet sites addressing the narrow band markets and to continue providing more advanced, higher resolution content to broadband sites. We intend to expand our sales and marketing efforts to increase the number of Internet licensing partnerships with agreements being based upon fixed fees or a share of advertising revenue. This is an exciting time for us in the market, and we are pleased that Road Runner has chosen us as a content partner."

About Brilliant Digital Entertainment

Brilliant Digital Entertainment (http://www.multipathmovies.com) is the production studio responsible for creating Multipath Movies, a new generation of digital entertainment to be distributed over the Internet, on CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
, as television programming and for home video. Multipath Movies are developed using proprietary, technologically advanced software tools that produce three-dimensional, digitally animated stories, each with multiple user-influenced plot alternatives or paths that lead to a variety of distinct conclusions.

Brilliant Digital has formed alliances with DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 EXPRESS, Kesmai's GameStorm, @Home, The Learning Company and SlingShot (networking, business, tool, product, protocol) Slingshot - CSK Software's real time financial server for the Internet.

Slingshot allows the delivery of real time market data across the Internet and private intranets quickly, cheaply and securely.
 to distribute its Multipath Movies in varying venues including the Internet's World Wide Web, CD-ROM and DVD and has acquired the exclusive worldwide interactive rights to Bantam Bantam

Former city and sultanate, Java. It was located at the western end of Java between the Java Sea and the Indian Ocean. In the early 16th century it became a powerful Muslim sultanate, which extended its control over parts of Sumatra and Borneo.
 Doubleday Dell Books for Young Readers for the Choose Your Own Adventure series of interactive books. Brilliant has also signed content license agreements for the following properties: Ace Ventura (Morgan Creek Productions), the legendary rock group KISS, Popeye (King Features), Superman Superman

invincible scourge of crime. [Comics: Horn, 642–643]

See : Crime Fighting


Superman

superhero under guise of Clark Kent, mild-mannered reporter.
 (DC Comics) and Xena (Universal Studios). The company is headquartered in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , CA with offices in Bondi Junction and Double Bay, Australia and Middlesex, England.

Information about Forward Looking Statements

Statements in this news release that relate to future plans, financial results or projections, events or performance are forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Act of 1934, as amended. Actual results may differ materially due to a variety of factors including: (i) the commercial success of Brilliant's content with Road Runner users, (ii) Road Runner's commercial success, and (iii) the commercial success of the Broadband Showcase. Brilliant's ability to expand its sales and marketing efforts and increase the number of Internet licensing partnerships with deals based upon fixed fees or share of advertising revenue is subject to a number of factors including the availability of financial resources for marketing and the ability of Brilliant to attract talented sales and business development personnel in a highly competitive market, the Company's ability to successfully predict consumer preferences, the ability of Brilliant to convince consumers to initiate larger downloads over lower bandwidth connections, and the risk that Brilliant's promotional efforts and the promotional prominence provided for Brilliant's products may not be sufficient to attract consumer attention. Any of these risk factors could result in failure of the distribution arrangement to satisfy the expectations of Brilliant set forth in this release. Information about certain additional factors is contained in the Company's most recently filed Form 10-KSB report and 10-QSB report and are available from Brilliant Digital Entertainment's Investor Relations Investor relations

The process by which the corporation communicates with its investors.
 department and may be obtained by calling or writing to our investor relations company, Jaffoni & Collins at 212-835-8500 or info@bde3.com.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 4, 1999
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