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Brilliant Digital Entertainment Sells The Auction Channel to MetroChannels; Disposition Enables Management to Focus on Core 3D Animation Business.


Business Editors

LOS ANGELES--(BUSINESS WIRE)--May 7, 2001

Brilliant Digital Entertainment, Inc. (AMEX AMEX

See: American Stock Exchange
:BDE See Borland Database Engine. ), a leading developer of 3D rich media content creation, distribution and ad serving technologies for the Internet, announced a cash sale for substantially all of the assets of The Auction Channel subsidiary to MetroChannels, a division of Rainbow Media Holding Inc., a leading cable programming company.

Kevin Bermeister Kevin Bermeister has developed substantial businesses in the computers, video games and multimedia industries. He established Ozisoft in 1982, based in Sydney, Australia, which was one of the first interactive multimedia companies. , President of Brilliant Digital, commented: "Brilliant Digital has previously stated its intent to divest of The Auction Channel subsidiary and we are pleased to announce the completion of the sale, during a very difficult time in the market. This is a very positive outcome as it substantially reduces the operating cash needs of the company. In addition, the sale of this non-core asset allows senior management, who have been engaged by these negotiations, to focus on our core animation Core Animation is a data visualization API used by Mac OS X 10.5 to produce animated user interfaces.[1] Overview
Core Animation provides a way for developers to produce animated user interfaces via an implicit animation model.
 and technology business, which is beginning to demonstrate promising results."

Bermeister continued, "Resources previously deployed to develop The Auction Channel technologies have been diverted to support Brilliant Digital's animation technology, music and advertising business units. We are now focused and believe we are well positioned for improved success in our core business."

About Brilliant Digital Entertainment

Brilliant Digital Entertainment (AMEX:BDE) is a leading developer of 3D rich media content creation, distribution and ad serving technologies for the Internet. It licenses its content creation and authoring tools and ad serving technology to the content and advertising community. The b3d Studio tools are used by studios, production houses, Web content suppliers and advertising agencies to produce entertainment, advertising and music content for the Internet. These authoring tools enable the creation and delivery of interactive streaming real-time 3D graphics over the Internet. Brilliant also makes available its Brilliant Banner ad A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used.  serving technology to the Web-based advertising industry.

Brilliant produces 3D digitally animated interactive titles featuring popular characters and music artists that include Ja Rule, Ludacris, Superman, Xena, KISS and Ace Ventura. Developed using Brilliant's proprietary suite of b3d software tools, the full-screen productions have small files for faster downloads. Content is distributed broadly via Internet syndication to partners including Yahoo!, Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
. Online, Road Runner road runner: see cuckoo.

Road Runner

thrives on outwitting Wile E. Coyote. [Comics: “Beep Beep the Road Runner” in Horn, 105]

See : Cunning


Road Runner
 and VH1.com. Find out more at www.brilliantdigital.com.

About MetroChannels

Rainbow Media Holdings Inc.'s MetroChannels are the first and only suite of television networks devoted entirely to the experience of living in the New York metropolitan area New York–Northern New Jersey–Long Island is the most populous metropolitan area in the United States and the third most populous in the world, after Tokyo and Mexico City. . MetroChannels consist of METRO, Metro Learning, and Metro Traffic&Weather.

METRO showcases what New Yorkers are passionate about by providing regularly scheduled original programs focusing on everything from live music and sports to classic New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 TV series and documentaries about the people, places and history of New York
This article is about the history of New York State.
For a history of the city see: History of New York City.


New York, the "Empire State" has been at the center of American politics, finance, industry, transportation and culture since it was created
.

MetroLearning provides unfiltered Please wikify (format) this article or section as suggested in the Guide to layout and the Manual of Style.
Remove this template after wikifying. This article has been tagged since
 coverage of events unfolding in the many diverse communities throughout this metropolis. Metro Traffic&Weather is the tri-state's first and only 24-hour local traffic, transit and weather channel.

Since its 1998 launch, MetroChannels has received numerous accolades for its programming -- the 2000 and 2001 Community Spirit Award, New York Festivals Awards, Omni Awards and The Communicator Award. In addition, MetroChannels was among the top 10 networks nominated for the 1999 and 2000 local New York Emmy Awards.

Information About Forward-Looking Statements

Statements in this news release that relate to (i) the future results and success of Brilliant's core animation and technology business, and (ii) other projections, events or performance are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Act of 1934, as amended. Actual results may differ materially due to a variety of factors, including (i) the online users' interest in Brilliant Banner advertisements, (ii) the desire by advertisers to invest in Brilliant Banner advertisements, (iii) the number of online users with an installed Digital Projector, and (iv) those factors set forth in Brilliant's most recently filed Form 10-KSB report, which is available from Brilliant Digital Entertainment's Investor Relations Investor relations

The process by which the corporation communicates with its investors.
 department and may be obtained by calling or writing to Robin Gore, at 818/615-1500, ext. 528.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 7, 2001
Words:667
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