Brilliant Digital Entertainment Launches Rich Media 3-D Banner as a Solution to Declining Industry Pricing and Low Click-Through Rates.Business Editors LOS ANGELES--(BUSINESS WIRE)--Jan. 22, 2001 Top Game Publisher Purchases Brilliant Banner Campaign; ad pepper media USA and BMC (BMC Software, Inc., Houston, TX, www.bmc.com) A leading supplier of software that supports and improves the availability, performance, and recovery of applications in complex computing environments. Media to Sell Banners Presented as a unique and viable alternative to traditional online advertising banners, Brilliant Digital Entertainment (AMEX AMEX See: American Stock Exchange :BDE See Borland Database Engine. ) announced the introduction of its innovative new Brilliant Banner format as a rich media solution to declining online brand retention and ad click-through rates The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed . The first Brilliant Banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. campaign has been purchased by Infogrames Inc. (Nasdaq:IFGM), a worldwide leader in the entertainment software industry, to support the release of upcoming game titles. The campaign is initially targeted to run on selected sites that currently deliver the company's weekly Webisodic content. Online ad agencies ad pepper media USA and BMC Media (Australia) have agreed to sell Brilliant Banners to agencies and clients. Digital ad delivery and management firm AdForce has also agreed to serve banner advertising to existing sites and partner pages in the Brilliant Network. Current studies show that online advertising click-through rates have dropped to an all-time low of less than 0.5%. However, in tests of online rich media advertising, including the Brilliant Banner, the click-through rates range between 5% and 30% (based upon Net Gravity and DoubleClick's one-year study of 57 campaigns and Brilliant Banner testing), 19% and 25% (based upon RealNetworks' one-year study of six sites), and 340% (based upon 2,400 visitor study of Intel, Novell, and Barnes & Noble campaigns on WebMonkey.com). In addition, a Jupiter Research study found that 72% of advertisers planned to invest in rich media advertising in 2000, up from 27% in 1999. "The Brilliant Banner is a very impressive format; it conforms to standard banner sizes already integral to page design characteristics, making it easy for most sites to adopt. Brilliant has also made it very easy to publish and serve these ads, and their back-end administration system enables clients to gain real time performance reporting. We are very excited to be associated with Brilliant Digital Entertainment," said Louis Pereira, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of ad pepper media USA. Brilliant Banners are created utilizing the company's advanced b3d technology. These 3-D animated banner shorts with sound are the Internet equivalent of a television commercial. Because of the b3d technology, Brilliant Banners have small file sizes for short download times. In addition to the b3d Studio content authoring technology, Brilliant has introduced a Brilliant Banner serving technology that is being licensed to third parties wishing to serve Brilliant Banners. Brilliant's content is offered to more than 300 Brilliant Network sites, including Yahoo, Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . Online, VH1, RoadRunner roadrunner or chaparral cock Either of two species of terrestrial cuckoo, especially Geococcyx californianus (family Cuculidae), of Mexican and southwestern U.S. deserts. About 22 in. and Lycos, some of which are expected to offer the Brilliant Banners to their advertising clients. All Brilliant content network member sites will be able to serve Brilliant Banners. "It's clear for everyone to see, traditional banners do not provide value to aggressive brand marketers when compared to other media. It's the main reason why Fortune 500 companies have not supported banner advertising on the Web," stated Kevin Bermeister Kevin Bermeister has developed substantial businesses in the computers, video games and multimedia industries. He established Ozisoft in 1982, based in Sydney, Australia, which was one of the first interactive multimedia companies. , president of Brilliant Digital Entertainment. "The Brilliant Banner is crisp, sharp, loud and punchy punch·y adj. punch·i·er, punch·i·est 1. Characterized by vigor or drive: "He speaks in short, punchy sentences, using plain, populist words that excite" . It enables advertisers to deliver a message on the Web that we believe will provide retention of advertiser message and click-through rates commensurate with the expectations of media buyers, planners and marketing executives. "With our recent release of Brilliant Animated Music (BAM Bam (bäm), town (1996 pop. 70,100), Kerman prov., SE Iran, on the intermittent Bam River. Located on the western edge of the Dasht-e Lut, Bam is a trade center in a henna-growing region. Dates and other fruits are also grown; camels are raised. ) Webeos and Brilliant Banners, we are maximizing our options to deliver high quality content and meet our aggressive business objectives." About the Brilliant Banner Brilliant provides a turnkey banner advertising solution to Web site publishers, ad serving companies and developers. Performance tracking is enabled through the `Ad Tracker,' Brilliant's statistical reporting system for Web sites, agencies and clients to easily track real time performance of their campaigns on the Web. In addition, authoring solutions are provided through b3d Studio and serving solutions through the Brilliant Banner Server, a licensable technology that resides on existing ad servers. The Brilliant Banner can play in the banner space or in a pop up viewer, at any size -- even full screen. The Digital Projector See data projector. , a free widely distributed Adj. 1. widely distributed - growing or occurring in many parts of the world; "a cosmopolitan herb"; "cosmopolitan in distribution" cosmopolitan bionomics, environmental science, ecology - the branch of biology concerned with the relations between organisms player, enables the projection and play-back of 3-D interactive content on personal computers. The Brilliant Digital Projector is capable of displaying the interactive content with synchronized syn·chro·nize v. syn·chro·nized, syn·chro·niz·ing, syn·chro·niz·es v.intr. 1. To occur at the same time; be simultaneous. 2. To operate in unison. v.tr. 1. audio and dazzling animation in which the user can interact. The Digital Projector is linked to Ad Tracker, a back-end reporting and administration database that provides real time reporting access to user tracking, time, frequency, location and click-through performance data. Further details are available in a white paper that can be provided to interested parties by contacting Jim Dudman (jdudman@bde3d.com). About Brilliant Digital Entertainment and b3d Brilliant Digital Entertainment (AMEX:BDE) is a leading entertainment content producer, technology developer and tools provider with an established library of episodic episodic sporadic; occurring in episodes. e. falling a paroxymal disorder described in Cavalier King Charles spaniels in which affected dogs, starting at an early age, experience episodes of extensor rigidity, possibly brought on by stress. e. serial content created for the Internet. These 3-D digitally animated interactive series feature popular television, comic book comic book Bound collection of comic strips, usually in chronological sequence, typically telling a single story or a series of different stories. The first true comic books were marketed in 1933 as giveaway advertising premiums. , and motion picture characters that include Superman, Xena, KISS, and Ace Ventura, as well as popular music artists. Developed using Brilliant's proprietary suite of b3d software tools, the full-screen productions have smaller files for faster downloads. Content is distributed broadly via Internet syndication to partners including Yahoo, Warner Bros. Online, Roadrunner and VH1.com. Find out more at http://www.brilliantdigital.com. Brilliant's b3d Studio is a suite of authoring tools that enable the creation and presentation of interactive streaming 3-D Web content. These tools were developed to meet the production needs of studios, production houses, Web content suppliers, advertising agencies, e-commerce companies and educational institutions to produce 3-D animation for both Internet and television distribution. For information visit http://www.b3d.com. Information About Forward-Looking Statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. Statements in this news release that relate to (i) sales of Brilliant Banner advertisements, (ii) the click-through success rates of online rich media advertisements, including Brilliant Banner advertisements, (iii) the investment by advertisers in rich media online advertisements, (iv) the demand for Brilliant Banner advertisements, (v) sites that will carry Brilliant Banner advertisements, and (vi) other projections, events or performance are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Actual results may differ materially due to a variety of factors, including (i) the online users' interest in Brilliant Banner advertisements, (ii) the desire by advertisers to invest in Brilliant Banner advertisements, (iii) the number of online users with an installed Digital Projector, and (iv) those factors set forth in Brilliant's most recently filed Form 10-KSB report and 10-QSB report, which are available from Brilliant Digital Entertainment's Investor Relations Investor relations The process by which the corporation communicates with its investors. department and may be obtained by calling or writing to Robin Gore at 818/615-1500, ext. 528, rgore@bde3d.com. |
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