Brillian Reduces MSRP On Its Gen II LCoS 720p HDTVs To $5,999; Accelerated Volume Manufacturing Efficiencies Spur Early Price Reduction.

TEMPE, Ariz. -- Brillian Corporation (NASDAQ:BRLC), a leading developer of 720p and 1080p Gen II liquid-crystal-on-silicon (LCoS(TM)) HDTVs and microdisplay components, today announced a 25 percent price reduction on its 720p HDTVs, effective July 1, 2005.

"Our 2005 strategic plan outlined a price reduction and we're extremely pleased that recent developments, including our agreement with contract manufacturer Suntron Corp. for volume manufacturing and supply chain management, have enabled us to reduce our prices earlier than expected," said Vincent F. Sollitto, president and CEO, Brillian Corp. "The early price reduction is the most significant sign that we are making excellent progress in building a reliable and proven volume manufacturing infrastructure internally and with our partners."

Brillian's most recent in-depth product review was performed in AccuCal's June 10, 2005 issue. Jeff Meier of AVS Forum wrote about the Brillian 720p HDTV: "The Brillian 6501mB is the first rear projection television made by Brillian. It features LCoS(TM) (Liquid Crystal on Silicon) technology that is very similar to the highly acclaimed Sony Qualia 006. The biggest difference being this display is 720p (1280x720) instead of 1080p (1920xi1080) like the Qualia. However, don't let this stop you from considering this display. The difference in how this display will look compared to the Qualia in day to day use is very small and the Brillian may actually be better for some people." The review continued, "The Brillian 6501mB has the best overall HDTV picture of any 720p rear projection television that I have seen....The JVC D-ILA rear projection televisions I have calibrated do not hold a candle to this Brillian or the Qualia and they belong at a much lower price point."

About Brillian Corporation

Brillian Corporation designs and develops rear-projection HDTVs targeted at high-end video/audio OEMs, high-end video/audio retailers, ProAV/CEDIA distributors, and their base of dealers and custom installers looking for breakthrough performance and image quality. The company is the first and only provider of Gen II LCoS(TM) technology used in these products. In addition to its high-definition televisions, Brillian also offers a broad line of LCoS(TM) light engines, microdisplay products and subsystems that OEMs integrate into proprietary HDTV products, multimedia projectors, and near-to-eye products such as monocular and binocular headsets. Brillian's LCoS(TM) microdisplay technologies address the market demand for a high-performance display solution with high image fidelity, high-resolution scalability, and high contrast ratios. The company's website is http://www.brilliancorp.com.

Brillian, UltraContrast, and LCoS are trademarks or registered trademarks of Brillian Corporation. All other trademarks are the property of their respective owners.