Brightware and Grey Direct Partner To Form BrightTouch -- A Collaboration That Redefines Online eCustomer Experiences.Business Editors/High-Tech Writers NOVATO, Calif.--(BUSINESS WIRE)--May 9, 2000 Unique Partnership Combines Powerful Technology with Worldclass Marketing and Creative Skills to Deliver Intelligent, Interactive eCustomer Assistance Solutions Brightware, Inc., the leading supplier of eCustomer Assistance software for the Internet, today announced its partnership with Grey Direct, a Partner company of Grey Global Group, one of the world's largest marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales networks. The joint venture, BrightTouch, is a collaborative effort designed to revolutionize rev·o·lu·tion·ize tr.v. rev·o·lu·tion·ized, rev·o·lu·tion·iz·ing, rev·o·lu·tion·iz·es 1. To bring about a radical change in: Television has revolutionized news coverage. 2. the delivery and operation of eSales, eService and eMarketing experiences online to strengthen customer relationships and improve eCommerce revenues. By leveraging Grey's creative and marketing expertise and Brightware's Web Assistance products, BrightTouch will meet the growing needs of eCustomers while driving bottom line results for eBusinesses. "BrightTouch launches a new era of intelligent, interaction on the Web," said Chris Erickson, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Brightware. "The next wave of eCustomers will not tolerate the archaic interfaces and low functionality provided today by search engines, and their inherent browsing See browse. of long FAQ lists FAQ list - frequently asked question . Through our partnership with Grey Direct, BrightTouch adds Grey's creativity and marketing expertise to our unique technology. The combination defines a new level of interactive eCustomer experience and substantially increases revenues for our eBusiness clients. Simply put, BrightTouch raises the bar for the quality, responsiveness and effectiveness of eCustomer Assistance on the web." The formation of BrightTouch represents a turnkey See turnkey system. solution, created by bringing together the best practices of both Brightware and Grey Direct. BrightTouch embodies everything from strategy to design to copy to analysis with the integrated benefits of a proven technology. The result of BrightTouch is a unique and sophisticated service to address the needs of every eBusiness. "BrightTouch presents an incredible opportunity for marketers to create personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. experiences on the Web that increase the effectiveness of online marketing and improve customer conversion and retention," said George Wiedemann George Wiedemann Sr. was born in Eisenach, Germany, in 1833, Wiedemann came to the United States as a young man in 1855. He moved to Newport, Kentucky in 1870. He was the founder of the George Wiedemenn Brewing Company, which became Kentucky's largest brewery. , CEO of Grey Direct. "Through our partnership with Brightware, we are redefining the online eCustomer experience and providing worldclass organizations the tools required to achieve success online." Designed to better respond to eCustomers and turn more browsers into buyers, Brightware's Web Assistance products offer eBusinesses the ability to redefine Verb 1. redefine - give a new or different definition to; "She redefined his duties" define, delimit, delimitate, delineate, specify - determine the essential quality of 2. the eCustomer experience by engaging Web site visitors in real-time question-and-answer sessions to determine their needs, present relevant product recommendations and service solutions, and offer related education and advice. Unlike other offerings, which operate on keywords or require eCustomers to complete complex forms, Brightware's solutions allow eCustomers to enter information in their own words creating a more powerful, natural, and intuitive experience. About Grey Global Group Grey Global Group (Nasdaq:GREY), with over $8 billion in billings, ranks among the largest global marketing communications companies in the world and is the holding company for all Grey's communications properties. Grey Worldwide, with 408 offices in 90 countries around the world, ranks among the top ten advertising agencies in the world and is the largest advertising agency in the U.S. Grey Global Group also operates branded independent specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. partner companies in healthcare, Hispanic communications, direct marketing, media buying and planning, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , co-marketing, entertainment marketing, design and promotion, business-to-business multimedia, directory advertising, and interactive consulting and advertising. For more information, please visit Grey's Web site at http://www.grey.com. About Brightware Brightware, the leading supplier of eCustomer Assistance software for the Internet, helps companies build better customer relationships, one interaction at a time. Using Brightware's complete and integrated Web, Email and Live Assistance applications, eBusinesses can dramatically increase eService levels and eSales revenues while reducing costs. Brightware's products, which can often be deployed within a week, leverage proven automation technology to deliver unparalleled scalability, performance, ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). and an exceptional eCustomer experience at every online touchpoint. For more information, please visit Brightware's Web site at http://www.brightware.com or call 800/532-2890. Note to editors: Brightware is a registered trademark of Brightware, Inc. All other company and product names may be trademarks of their respective owners. |
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