Brightware's Financial Service Focus Yields Major Wins in Retail Banking and Mortgage Markets; Brightware's Success Fuels Expanded Services, International Presence and Partnerships.NOVATO Novato (nōvä`tō), residential city (1990 pop. 47,585), Marin co., W Calif., N of San Fransisco on San Pablo Bay; inc. 1960. In a farming and dairying area, it produces cosmetics, metal products, telephone apparatus, lumber, and wiring , Calif--(BUSINESS WIRE)--March 17, 1998--Brightware, the market leader in customer-direct selling on the Net, today announced that its strategy of focusing on the financial service market in the first six months of shipping Brightware(R) has yielded significant momentum in retail banking and mortgage lending. In retail banking, Brightware's customer list now includes customers such as Bank of America
Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world. , Swiss Bank, The Toronto-Dominion Bank The Toronto-Dominion Bank (TD) (TSX: TD NYSE: TD TYO: 8640 ) is a bank headquartered in Toronto, Ontario, Canada. It is one of Canada's Big Five banks, being the second largest bank in the country by assets and market capitalization. and Wells Fargo Wells Fargo armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147] See : Protectiveness Wells Fargo company that handled express service to western states; often robbed. [Am. Hist. . Examples of Brightware's mortgage banking customers include American American, river, 30 mi (48 km) long, rising in N central Calif. in the Sierra Nevada and flowing SW into the Sacramento River at Sacramento. The discovery of gold at Sutter's Mill (see Sutter, John Augustus) along the river in 1848 led to the California gold rush of Finance and Investment, Countrywide coun·try·wide adv. & adj. Throughout a whole country; nationwide: launched a fundraising campaign countrywide; a countrywide search. Adj. 1. , Fannie Mae Fannie Mae: see Federal National Mortgage Association. , Finet, HomeSide Lending and Registered Australian Australian pertaining to or originating in Australia. Australian bat lyssavirus disease see Australian bat lyssavirus disease. Australian cattle dog a medium-sized, compact working dog used for control of cattle. Mortgage Securities. "Brightware is focusing on key market segments to drive forward on its mission to make the Net the world's best sales channel," said Chuck Williams
Please [ improve this article] or discuss the issue on the talk page. to successfully penetrate the retail banking and mortgage segments and now are making inroads inroads Noun, pl make inroads into to start affecting or reducing: my gambling has made great inroads into my savings inroads npl to make inroads into [+ into the securities and insurance sectors." To help make the Net the world's best sales channel, Brightware provides products that improve customer interaction across key business functions including marketing, sales and customer service. "Brightware is positioned in a vital technology area that will be very important in the rapidly expanding remote banking market. Brightware's intelligent E-mail analysis product and one to one marketing products are key components for efficiently cross selling and servicing customers," said Robert Robert, Henry Martyn 1837-1923. American army engineer and parliamentary authority. He designed the defenses for Washington, D.C., during the Civil War and later wrote Robert's Rules of Order (1876). Noun 1. Landry, Group Director for Retail Banking at The Tower Group. "We expect major financial services institutions will recognize the importance of these capabilities when designing new state-of-the-art Internet-based delivery channel applications." Brightware Helps Retail Banks Deliver Better Service for their Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Customers In the retail banking segment, Brightware helps companies improve customer retention by offering online banking customers a means of asking their questions and getting answers in a timely fashion. The result -- improved customer satisfaction--boosts customers' use of the Net as a channel, increases their loyalty to the bank, and increases the opportunities for cross selling online. "Wells Fargo views the Internet as a critical distribution channel where providing superior customer service can help us attract and retain customers," said Dudley Nigg, Executive Vice President, Online Financial Services, of Wells Fargo. "Wells Fargo selected Brightware because its support for our online customers will help us to set the standard for fast and reliable service." Brightware Helps Mortgage Companies Sell More Loans At Lower Cost In the mortgage sector, Brightware helps companies improve their use of the Net to directly source more home loans. Consumers need guidance in finding the right mortgages and making a decision to close. Brightware helps companies automate To turn a set of manual steps into an operation that goes by itself. See automation. routine questions and answers in the early part of the process, and then forward qualified leads to human loan officers for rapid closing. "Brightware's approach to automating online customer interaction is paving the way for rapid growth in the mortgage volume we generate on the Net," said Cameron King, executive vice president of electronic commerce at Countrywide Funding Corp. "We chose Brightware for its ability to intelligently respond quickly, accurately and automatically to inquiries from our loan applicants. It not only increases productivity by allowing our underwriters to concentrate on more difficult challenges, but also allows us to effectively use the Net as a sales channel and drive more business directly from our Web site." Brightware's Focus Yields Strong Results in the First Half of Fiscal Year 1998 Brightware's focus on financial service markets has yielded strong results. Computerworld recently recognized Brightware as one of its "Hot Emerging Growth Companies." In addition to signing several high profile customers, the company has ended its fiscal 1998 First Half with its most successful product launch ever and the closing of a second round of venture capital financing To start an own company or to bring a new product to the market, the venture may need to attract financial funding. There are several categories of financing possibilities. If it is a small venture, then perhaps the venture can rely on family funding, loans from friends totaling $11.55 million. Brightware also formed a new product services group, expanded its business partnerships and bolstered bol·ster n. A long narrow pillow or cushion. tr.v. bol·stered, bol·ster·ing, bol·sters 1. To support or prop up with or as if with a long narrow pillow or cushion. 2. its international presence. -0-
Brightware Forms Product Services Group
To meet the demand for rapid deployment of its application
products, Brightware has created a 14-person product services
group and promoted Glenn Elias to Director of Product Services.
Mr. Elias previously was consulting director for Brightware's
Western region. The product services group offers specialized
vertical service capabilities for retail banks and mortgage
companies today. The group plans to add specialized vertical
services for securities and insurance companies in the near term.
Brightware Bolsters its International Presence
Since shipping Brightware in August, 1997, Brightware has doubled
the number of employees in its UK subsidiary, Brightware, Ltd.
The UK-based operation runs all of Brightware's international
business outside North America, and contributed 15% of revenues
in the recent quarter. In October, 1997, Brightware, Ltd. signed
Term Software as a Brightware distributor for Australia and New
Zealand. This new Pacific Rim presence has yielded Brightware's
first customer in the region, Registered Australian Mortgage
Securities.
Brightware Expands Partnerships
In the first six months of shipping, Brightware has expanded its
partnerships with key partners such as Lotus, Microsoft
(NASDAQ:MSFT) and Netscape (NASDAQ:NSCP). Lotus selected
Brightware as a finalist for its 1998 Lotus Beacon Award, based
on a solution implemented at Chase Manhattan Bank. Microsoft
named Brightware a Microsoft Certified Solution Provider Partner
and awarded Brightware its Best Web Site Solution for the value
it adds to American Finance and Investment's (AFI's)
industry-leading Cybersmart Instant Mortgage Web site
(www.loanshop.com).Brightware was also recently named a Netscape
DevEdge Application Builder partner.
-0- About Brightware Brightware is the market leader in customer-direct selling on the Net. Brightware's application products use AI technology to establish the two-way communication Two-way communication is a form of transmission in which both parties involved transmit information. Common forms of two-way communication are:
Note to Editors: Brightware is a registered trademark of Brightware, Inc. All other company and product names may be trademarks of their respective owners. CONTACT: The Horn Group Lauri Julian, 650/579-6460 ljulian@horngroup.com or Brightware, Inc. John Knightly, 415/884-4744 knightly@brightware.com |
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