Brightpoint and Interactive Intelligence Sign Distribution Agreement to Develop New Wireless VAR Channel.

Business & High-Tech Editors

INDIANAPOLIS--(BUSINESS WIRE)--Sept. 11, 2001

Companies team to more quickly deliver new wireless products

and services to the small and mid-sized enterprise market

Interactive Intelligence Inc. (Nasdaq:ININ) and Brightpoint North America L.P., a subsidiary of Brightpoint, Inc. (NASDAQ:CELL) signed a value-added distribution agreement designed to speed the delivery of new wireless products and services to the small and mid-sized enterprise market.

Under the terms of the agreement, Brightpoint will market, sell and support Interactive Intelligence's first wireless application gateway product, called Mobilite(TM), along with a combined offering composed of Mobilite and Brightpoint's own bundled wireless data products and services.

Brightpoint has created a value-added service and support program to address the convergence of wireless communications, data and handheld computing called the Wireless Value Added Reseller channel program. The WVAR channel program supports companies that market wireless data solutions to small and mid-sized businesses, corporations and government agencies, allowing them to offer a choice of hardware devices, wireless network connectivity and software from the world's leading manufacturers and carriers.

Interactive Intelligence, a global developer of interaction management software, recently entered the wireless market with Mobilite, a product that enables companies to rapidly create, deploy and maintain wireless productivity applications for popular handheld devices such as the RIM BlackBerry, Palm Pilot, Pocket PC and Symbian/Epoc line.

Mobilite is based on Interactive Intelligence's Interaction Center Platform(TM), a unified communications platform in use by more than 750 companies worldwide.

"We created our WVAR channel program so that companies could choose from among the highest quality and widest array of hardware devices, wireless network connectivity and software," J. Mark Howell, president of Brightpoint, said. "We're delighted to add Mobilite to this program so that businesses can more quickly take advantage of its powerful wireless application development platform."

"Brightpoint's many years of experience delivering world-class wireless solutions to companies like Nextel, AT&T, Verizon and Sprint will go a long way toward creating a new wireless VAR channel," Dr. Donald E. Brown, president and chief executive officer for Interactive Intelligence, said. "We can help with that by not only providing a unique wireless product based on proven technology, but also by drawing on our experience of cultivating one of the first computer telephony VAR channels from the ground up. We're incredibly excited to help break new ground in this dynamic wireless market with such a reputable company as Brightpoint."

About Brightpoint, Inc.

Brightpoint is one of the world's largest distributors of mobile phones. Brightpoint supports the global wireless telecommunications and data industry, providing quickly deployed, flexible and cost effective third party solutions. Brightpoint's innovative services include distribution, channel management, fulfillment, eBusiness solutions and other outsourced services that integrate seamlessly with its customers. Additional information about Brightpoint can be found on its website at www.brightpoint.com or by calling its toll-free Information and Investor Relations line at 877-IIR-CELL (877-447-2355).

With respect to Brightpoint, certain information in this press release may contain forward-looking statements regarding future events or the future performance of Brightpoint. These statements are only predictions and actual events or results may differ materially. Please refer to the documents the Company files, from time to time, with the Securities and Exchange Commission; specifically, Brightpoint's most recent Form 10-K, Form 10-Q and Exhibits 99, thereto. These documents contain and identify important risk factors that could cause the actual results to differ materially from those contained in or implied by these forward-looking statements. These risk factors include, without limitation, the ability of both parties to perform under the contract and the uncertain supply and demand characteristics of this new and emerging industry. Readers are cautioned not to place undue reliance on these forward-looking statements which speak only as of the date these statements were made. Brightpoint undertakes no obligation to update any forward-looking statements contained in this press release.

About Interactive Intelligence Inc.

Interactive Intelligence Inc. (NASDAQ: ININ) is a global developer of interaction management software designed to automate communications for contact centers, enterprises, e-businesses and service providers. The company was founded in 1994 and, today, has a worldwide customer base of more than 750 companies. Based on an open, unified platform, the Interactive Intelligence product line was designed as a flexible and affordable alternative to traditional telecom solutions. The Interactive Intelligence product line is subject to multiple United States and international patents pending. Interactive Intelligence has won numerous awards, including Microsoft's 1998 Fastest Growing Independent Software Vendor's (ISV's) award, Red Herring's Top 100 Technology IPOs of 1999 and Software Magazine's 2000 Top 500 Software and Services companies. Interactive Intelligence's global headquarters are located in Indianapolis, IN, with European headquarters in Aix-en-Provence, France and Asia Pacific headquarters in Tokyo, Japan. Its telephone number is +1 317.872.3000; on the Web: http://www.ININ.com.

This release contains certain forward-looking statements that involve a number of risks and uncertainties. Among the factors that could cause actual results to differ materially are the following: rapid technological changes in the industry, volatility in the market price of the company's common stock; the company's ability to achieve profitability, to manage successfully its growth and increasingly complex third party relationships, to maintain successful relationships with its current and any new resellers, to maintain and improve its current products and to develop new products and to protect its proprietary rights adequately; and other factors described in the company's SEC filings, including the company's latest annual report on Form 10-K and its quarterly reports on Form 10-Q.

Copyright(c) 1994 - 2001 Interactive Intelligence Incorporated. All rights reserved. Interactive Intelligence(R), Enterprise Interaction Center(R), EIC(TM), Interaction Center(TM), Interaction Center Platform(TM), Customer Interaction Center(TM), CIC(TM), Service Interaction Center(TM), SIC(TM), Interaction Recorder(R), Interaction Dialer(TM), Interaction Director(TM), e-FAQ(TM), Wireless Interaction Client(TM) and Mobilite(TM) are all trademarks or registered trademarks of Interactive Intelligence, Inc. All other products and company names should be considered servicemarks or trademarks of their respective companies.